Don't Step on Me - Carney
The Daily Carnage

Don’t Step on Me

Legos…need we say more?

Hey crew! Have we got news for you…

Next Friday, July 20th, is Subscriber Content Day! Break out the cake, celebrate, party, let’s have some fun!

What it means for you: If you’ve published any marketing-related content (blog posts, podcasts, videos, etc.) that you think is Daily Carnage worthy, email it to with the subject line, “Use My Content!” All content must be submitted before EOD on July 18th.

If we dig your content, we’ll include it in July 20th’s Daily Carnage.

Ready, set, go!

Why Organic Search Traffic Declines—and What to Do About It

Picture this…you spend hours writing an amazing blog post. You publish it, share it in all the right places, and it starts to get traffic. After a few weeks, it starts to pick up organic traffic…a lot of it!

Then after a few months, the organic traffic dies down and slows to just a view or two per day. Womp, womp. So what happened? And how do you fix it?

The content team over at Animalz answered this exact question. We’ve got the full deets right here…

When this happens, it’s called “content decay,” and it can come in a few different forms:

  • Increased competition. This is the most common one. Sometimes when you write a post, you time it right and hit a trend right before it becomes popular. After a few months, the bigger players in the game catch up and create their own content on the topic. And since they’re bigger players, they have a higher domain authority. That means they rank higher than you just because of who they are.
  • Loss of Interest. Trends come and go…just look at the Google Trends report for “fidget spinners”. If this is the case for your content, it might just be as simple as optimizing that content for new keywords. Although if your content is all about fidget spinners, you’re probably SOL.

So what can you do when you come across content decay on your website? Animalz suggests a few things:

  • Refresh the content. Add new stats, visuals, videos, and anything else that could enhance the content.
  • Build new links. A few new links to an older piece of content can make a serious difference. Also, look at your internal linking structure and make sure other blog posts on your site are pointing to it (where relevant).
  • Forget about it. Sometimes you just need to know when to call it quits on a piece of content and let it die. If you make this decision, have other keyword-researched content ready to go.

We skipped over a few tips from the Animalz team here. Dive in to get everything…you won’t regret it.

Facebook Ads Bidding 2018: Everything You Need To Know

Can’t just rely on prettiness anymore. We could have the perfect headline and a picture that would make the birds sing, annnnnnnd still not get the results we want.

Those are frustrating times. Like computer throwing kind of frustration.

We feel you. But it’s cool ’cause AdEspresso is chiming in with everything we need to know about optimizing Facebook Ad Bidding!

First, let’s get in the right mindset. Think of Facebook bidding like you’re buying real estate on the Newsfeed, Messenger, audience network and mobile apps. Be the Ray Kroc of your company.

Keep in mind the highest bidder doesn’t always win. Ad delivery, relevancy score and estimated action rates matter too.

Bidding Principles You Need To Pay Attention to:

  • CPM: Cost per thousand is unpredictable but works well if you’re looking for brand awareness to a wide audience. Basically, how much do you want to pay for 1,000 ad impressions?
  • CPC: Cost per click accounts for clicks related to a certain ad objective. Shop Now for example. high CTR = low CPC
  • Conversions: FB brings it’s A-game to serve your ad to people who will most likely convert. Objectives matter, choose wisely! Also if the conversion leads to an external site, get that pixel up!

Biggest FB change of 2018 is the Manual Bidding System. 

  • Conversion Window
    • Carefully consider this timeframe. If someone sees, clicks, and converts within that conversion window, your ad is still given credit for getting those impressions.
  • Bid Strategy:
    • Lowest Cost: Great for small budget. Use this if you want to max profits and get leads at a low cost
    • Lowest Cost with a bid cap: Useful if you know exactly what number you can’t exceed.
    • Target cost: Good for large/flexible budgets. Do this if you want to max ad delivery and get as many conversions as possible.
  • Delivery Types
    • Standard: FB will pace out your ad placements to keep your campaigns running evenly.
    • Accelerated: Get your ads out asap. This can end up costing more because you pay to reach higher competition. To ease this, set a bid cap too!

We ran outta room, fam. This article is so insightful, if you’re working on a Facebook ad strategy, click through. For real real!

It’s Painful to Be a Parent

Every once in a while you get one of those special mornings. One where you wake up on your own. No alarm. You feel refreshed. The birds are chirping. The kids are still asleep.

These mornings are rare, you can’t let them go to waste.

Finally, a few sacred moments all to yourself. So you treat yourself to a nice, tall, cold glass of milk and a toasted breakfast sandwich. 

Of course, no morning can truly be this perfect. As you’re walking into the living room about to enjoy a quiet breakfast all to yourself, the unthinkable happens. Your worst nightmare came true. You stepped on a lego.

The once fresh glass of milk goes flying into the fishbowl. Your delicious sandwich starts doing backflips into the chandelier. You fall to the floor and land face to face with a lego town.

Lego’s newest ad that launched in Greece is every parent’s dream and nightmare combined. And because we’re assuming most of you don’t read Greek we’ll do some translating for ya – Sometimes, it’s painful to be a parent … but every moment is worth it!

Go check it out.

 “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.”

Seth Godin

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