Do Ya Know?
#10: Duolingo Goes Rogue
This week on The Daily Carnage Show, Shannon talks:
- The Duolingo social team’s questionable response to “AI-first” backlash
- The state of search after 1 year of Google’s AI Overviews
- Jaguar’s rumored regrets about the worst rebrand of the 2020s
- HBO rebrands… debrands… re-rebrands back to HBO Max
- How The Onion’s new creative agency is a haven for human writers
- Oscar Mayer’s Wiener 500 race, the Pittsburgh Pierogies … and more.
šļø Stream it now (18 min):
Trending Stories š„
CAMPAIGNS
ā ļø Viewer discretion is advised forĀ this new WNBA campaignĀ by Wieden+Kennedy Portland.
š Uber Eats users can choose fromĀ āHeinz Verifiedā restaurantsĀ on the app.
š The Totinoās Pizza Rolls FridgeĀ is kind of iconic.
EXPERIENTIAL
š How the LA ClippersāĀ new Halo BoardĀ is transforming the fan experience.
š¦ Magnum Ice CreamĀ partners with Charlie XCXĀ at Cannes pop-up.
SOCIAL
š§µ Meta is expanding Marketing API support toĀ include ads in Threads.
š„¤ ThisĀ viral Sprite hackĀ hit so right, it became an official flavor.
š YouTube hasĀ its own podcast chartsĀ now.
BY THE NUMBERS
š Marketers lean intoĀ storytelling over branded contentĀ to combat ad fatigue.
š TeslaāsĀ CybertruckĀ is officially a flop.
š Gen Z is turning to ChatGPT forĀ outfit advice.
What We Learned
Monday:Ā Burning through $5K and seeing barely any clicks? Rising ad costs, shifting algorithms, saturated platformsā¦ itās rough out here. To make your paid social spend truly profitable, focus on these three core areas.
Tuesday: As AI-driven tools like ChatGPT become go-to sources for information, the objective becomes being seen, cited, and surfaced in large language model (LLM) outputs. If OpenAI canāt see your content, it canāt cite or include it in responses. Hereās a quick checklist to prepare your site for AI visibility.
Wednesday: The biggest problem in content today isnāt a lack of substance. Itās sameness. So, how do you keep readers awake? Here are 8 ways to make content interesting.
Thursday: Warner Bros. Discoveryās decision to bring back the HBO name after stripping it from its streaming service in favor of the simplified āMaxā is a rare reversal. After the initial rebrand, brand equity was diluted, consumer recognition dropped, and the share price tumbled 15% this year. Here are four lessons for navigating rebrands.
Classifieds
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Did Ya Know?
Answer: Whistles.
In the 1950s, you might have found a Wiener Whistle in your pack of Oscar Mayer hot dogs. But today, you’ll need to flag down a Wienermobile to get your hands on one.
