⚽ Data: World Cup sponsors scored a big win with U.S. consumers.

🎥 Five things the World Cup taught marketers about creators.

🐐 Michelob Ultra tallies Lionel Messi’s 20-year World Cup legacy.

🍔 Burger King is turning things around with a Whopper Guarantee.

🍕 The Pizza Hut x Dinner Service nostalgic streetwear is fire.

On YouTube, creator content behaves like a long-term marketing asset, generating views, clicks, searches, and purchases long after your initial campaign ends.

YouTube’s search-first ecosystem gives branded creator content a much longer shelf life than feed-based platforms. Videos continue to surface whenever viewers search for relevant topics, products, or reviews.

According to Google’s data:

• 40% of a YouTube video’s views happen more than one month after it’s published.
• 30% of clicks from sponsored creator videos occur after the first 30 days.
• Viewers who watch a video about a brand are 13x more likely to search for that brand.
• Those same viewers are 5x more likely to purchase from the brand.
• Pairing creator content with YouTube’s AI-powered advertising solutions can increase incremental ROAS by an additional 16%.

That means you should evaluate long-tail metrics like branded search volume, assisted conversions, and ongoing traffic months after publication.

Head to Think with Google for more.

Scriptyard is a free visual workspace where you can organize characters, locations, scenes, and story structure on an infinite canvas before moving into the drafting process.

The interface is designed to replicate the classic wall of index cards many writers like to use, but in a digital format that’s easier to rearrange and iterate on.

There are no accounts to create, no cloud storage, and the app doesn’t use your work to train AI models. Everything stays local to your device.

Don’t miss the latest episode of The Daily Carnage Show, “Sony & The Death of Physical Media” to learn more about Sony’s controversial decision to end disc production, the subsequent backlash, and the ongoing debate about consumer ownership.

🎙️ Plus, catch up on Season 2:

• Brand vs. Planet: The Marketer’s AI Footprint (12:14)
• Silent Spring: Is Rainbox Capitalism Dead? (11:41)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

Tennessee Tourism is launching an anti-AI campaign.

The org promises that every image featured on the state’s tourism website was captured by a real photographer in a real location, not created or altered with generative AI.

Each certified image also includes content credentials and metadata showing who took the photo, when it was captured, and where it was shot.

The campaign cites research that only 5% of travelers could consistently identify authentic travel photos when compared with AI-generated ones, despite most saying photos heavily influence their booking decisions.

Niblets, 1957