⏸️ Trump signed an executive order to pause the TikTok ban and provide immunity to tech firms after a 14-hour blackout.

💫 Then, CapCut came back online in the US.

⚠️ Meta denies claims of automatic follows of Trump and Vance.

📅 X shares a 2025 event calendar for marketers.

🏈 Here’s why NFL teams can’t use Bluesky.

🤩 Score! Instagram says it will recommend longer Reels in Explore.

🥀 RIP to the grid. Instagram has shifted to rectangles.

• 💡 According to our poll, 71% of marketers aren’t fans of the vertical pivot.

🗒️ Meta’s Community Notes model won’t apply to paid ads.

💸 More than half of Netflix subscribers now sign up for ads.

😬 Report: 33% of consumers think brands jumping on viral trends is embarrassing.

🙀 Leaked letter reveals Jaguar designers’ doubts about controversial rebranding.

🥫 Private label sales hit record in 2024.

🥖 The business of tradwives—and why brands keep working with them.

🍪 Post Malone and OREO team up for one twisted cookie.

🍜 You can now order Progresso Soup Drops (“Soup You Can Suck On!”)

Monday: TikTok is back, but it’s living on borrowed time. Maybe? Whatever. In the meantime, here’s how to download your TikTok data and save your videos.

• 💡 According to our poll, out of the respondents who use TikTok (55%), 54% are holding content until TikTok’s fate is decided.

Tuesday: Privacy proofing, Gen AI, lifecycle automation, interactivity, and more. These are the critical shifts defining email marketing in 2025—and how to navigate them.

Wednesday: Unlike segmenting by personal traits (demographic), location (geographic), lifestyle (psychographic), or habits (behavioral), needs-based segmentation requires in-depth research into the problems and desires that lead customers to engage with your brand. Here’s how to implement it.

• 💡 23% of our subscribers are already leveraging needs-based segmentation. 30% are looking into it.

Thursday: Global creator economy revenue is expected to grow to $480B by 2027. Snapchat studied 12,000 users across 5 markets to understand how creators enhance brand reputation and commerce. Here’s what we learned from the report.

Can you solve this puzzle? 🪨

💬 Sydney posted: “Struggling to manage social media for multiple clients. What tools, internal processes, or tricks keep your social media management on track without dropping the ball?”

💬 Hannah posted: “Looking for recommendations for a geofencing platform. We want something where I can build and launch the ads instead of waiting for a team to set them up and make changes in 2–4 days of our request.”

💬 Kate posted: “I didn’t know CapCut was going too! Anyone have any other app recs for video templates & editing?”

💬 Kenny posted: “How many blog posts do you publish on your sites or for clients per week?”

Ingredients

• 11 oz can coconut condensed milk
• 14 oz can coconut cream
• 1 cup unsweetened oat milk
• 1 cup canned coconut milk
• 2 tsp vanilla extract
• ½ tsp ground cinnamon
• ¼ tsp ground nutmeg
• ¾ cup white rum

Head to the Picky Eater blog for instructions.

Answer: Gottfried Krueger.

On January 24, 1935, the brand released the first canned beer in partnership with the American Can Company, delivering 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale throughout Richmond, Virginia. By the end of the year, 37 other breweries would follow suit.