🛡️ Meta, TikTok and Snap agree to teen safety ratings.

🤖 How Target is testing ChatGPT ads.

🥫 Kraft Heinz pauses the big split… for now.

📩 Threads’ new “Dear Algo” feature lets users personalize their feeds.

⚠️ UpScrolled’s social network is struggling to moderate hate speech after fast growth.

📊 Bing Webmaster Tools rolls out AI Performance Report.

TikTok’s SMB Creative Playbook is all about how creative execution is the biggest performance lever for small and medium businesses.

Here are the key takeaways:

• Creative: Strong hooks in the first 2–3 seconds significantly impact completion rates. Multiple creative variations outperform a single “perfect” ad.
• Native: Shoot vertically (9:16) and design for full-screen viewing. Use on-screen text to reinforce key messages. Incorporate trending sounds and cultural moments when relevant. Avoid overly polished, traditional ad aesthetics.
• Structure: Start with a question, problem, claim, visual disruption. Show the product early. Demonstrate value through storytelling, not feature lists. Close with a clear, simple CTA.
• Test: Launch multiple hooks for the same offer. Refresh creatives frequently to prevent fatigue. Test different creators, angles, and messaging styles. Use performance data to guide the next round of content.
• Authenticity: Feature real founders, employees, or customers. Use UGC-style formats to build trust. Focus on relatable problems and transformations. Speak in a natural, conversational tone.
• Systematic: Build a repeatable content pipeline. Repurpose organic posts into paid ads. Develop creative templates to scale production. Treat creative testing as an ongoing growth engine.

Dive into the 40-page guide from TikTok for Business.

If you find yourself bookmarking Reels for inspiration or client references (or vibes) and then promptly losing track of them…

Ordo is an app that saves and organizes short‑form videos into a searchable library.

Save videos with a single click, and Ordo categorizes and tags content automatically to be revisited later, like when you’re trying to explain a brainrot meme to a coworker.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Raise your hand if you remember the Y2K Carl’s Junior campaign with Paris Hilton.

The brand is reviving the risqué “I Love Paris” car wash ad and adding some AI-generated, bikini-clad Parisbots in a new :30 spot.

The OG Paris Hilton does eventually appear to promote a BOGO $1 Famous Star Burger deal available through the Carl’s Jr. app.

Let’s see if the old bikinis-and-burgers playbook still works.

Zenith, 1961