💘 Here’s how brands are celebrating Valentine’s Day.

🤖 Facebook is offering Meta AI-powered animations for profile photos.

📍 Snapchat now lets users alert friends when they arrive at any location.

🎶 YouTube reveals its answer to the Spotify Daylist.

🌼 TikTok’s trinket-trading trend taps into the joy of being offline.

🎮 Twitch is testing pause screen ads.

📦 The case for and against keep-it return policies.

Google Ads is moving from a keyword-matching engine to an intent-modeling system.

Instead of auctions being triggered primarily by specific phrases and match types, Google’s AI now evaluates the broader context of a search, including user behavior, signals, and predicted needs, to determine which ads are eligible.

Keywords still exist, obviously, but they function more as inputs into a machine learning system rather than strict triggers.

So, what does that mean for us?

• Broad match and AI-powered campaigns gain priority in modern placements.
• Negative keywords are essential guardrails in automated environments.
• Campaign consolidation often improves performance by giving AI more data.
• Ad creative should address problems and outcomes, not just repeat search terms.
• Landing pages must satisfy the underlying need behind the query.
• Search term reports should be analyzed for intent patterns, not literal matches.
• First-party data and audience signals strengthen targeting precision.
• Account structure should reflect buying stages and user goals.
• Performance may fluctuate more as intent modeling evolves dynamically.
• PPC strategy is becoming more aligned with SEO’s focus on intent clusters.

Take a closer look at Search Engine Land.

VForms embeds questionnaires directly inside your videos, so viewers can respond in context without having to jump to a separate survey form.

Integrate questions at specific timestamps to get real-time feedback. That means you can ask a viewer what they think about a product feature at the moment it’s shown, or test understanding during a training video.

It supports skip logic, so viewers jump to different parts of the video based on their answers, along with multiple question types (single choice, open-text, etc).

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

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Tony’s Chocolonely has launched its first global television campaign, “There’s Fight in Every Bite.”

The 30-second commercial is airing in the UK and showcases two fictional wrestlers: Tony versus X-ploitation, who represents the brand’s mission of fighting injustice in the cocoa industry.

Made by House of Oddities and funded in part by Sky’s Zero Footprint Fund, the campaign is Tony’s biggest 360° initiative yet, spanning TV, digital, social, experiential, and PR channels.

Listerine, 1938