🍔 Lovin’ it: Snack Wraps are back on July 10.

🚫 Study: 39% of consumers report boycotting a brand in the past year.

🎥 Google expands video ads Across Search, Shopping, and Image tabs.

😂 The backstory for this Nutpods commercial is even funnier than the commercial.

💄 How Ulta is tapping in-store associates for content creation.

If you’re stuck writing dry, jargon-filled copy, this list is your reset button.

1. Features first. Buyers compare specs, not vibes. Make sure your product’s features shine.
2. Show use cases, not UI. A screenshot says nothing. Real-world impact says everything.
3. Leave room for curiosity. Hint, don’t tell. Draw the viewer in.
4. Address the elephant. Tackle objections head-on. Friction makes a great story.
5. Visualize numbers. A good chart beats a good paragraph.
6. Use analogies. Make the complex simple through something familiar.
7. Make it relatable. Talk to the actual pain points. Not your roadmap.
8. Keep it real. Be honest about your limits. Credibility > hype.
9. Write like a human. No one says “leverage solutions” over lunch. Talk like they talk.

Check out The Creative Marketer for more.

Salesforce just announced a major Slack integration that will bring CRM and collaboration under one roof.

Salesforce Channels are specialized Slack channels linked to records like accounts or opportunities.

They sync structured CRM data and unstructured chat content, giving you a complete view of customer interactions without switching platforms.

Think of Slack as the new conversational front end for Salesforce.

Instacart is summering like it’s 1999.

The platform’s new campaign is a love letter to 90s childhood summers… and 90s cost of living.

Now, you can get Bagel Bites, Capri Sun, and Kool-Aid at 47.2% off, true to 1999 grocery-store prices.

And with retailer partnerships with Lowe’s, DICK’S, Michaels, and Dollar Tree, Instacart users can pick up tie-dye kits, sprinklers, and s’mores supplies to rekindle the nostalgia.