Be in The Know
🎥 Meta launches Vibes, a custom feed of AI-generated video clips.
📌 Pinterest introduces Top of Search ads and new advertising tools.
🚫 Meta to launch ad-free Facebook and Instagram to the U.K.
👩🍳 The New York Times tests personality-led cooking videos.
💧 Liquid Death x Amazon take on Smartwater with even smarter water.
🤖 Beware coworkers who produce AI-generated “workslop.”
⚰️ The death of social in social media.
How to Spot AI Writing
Whether you’re categorically against AI writing or hoping to conceal your own use of AI for writing… here are six dead giveaways someone used a robot:
- Excessive em dashes. This one is hard to accept for those of us who love a good em dash. AI tools have claimed them for dramatic glue between thoughts, but humans tend to vary punctuation more naturally.
- Forced sass. Look out for “Hot take:” or “But here’s the truth.” AI often pushes artificial edginess, especially on LinkedIn, where it works wonders.
- AI buzzwords. Words like delve, empower, and elevate sound canned these days.
- Cliché phrases. Ok, say it with us: “In today’s fast-paced digital landscape…”
- Formulaic structures. AI leans on the “rule of three” and corrective statements like “It’s not just X. It’s Y.”
Q for You
Have you augmented your writing style to avoid AI similarities (em dashes, buzzwords, etc.)?
Envelope
Envelope is the first AI assistant for event planning.
It automates repetitive tasks and lets you manage every aspect of an event in one unified platform.
You can manage contacts, tag VIPs, collaborate in real-time, build event pages, create agendas and speaker bios, manage ticketing, handle registrations and payments, and automate personal email invites and reminders.
Plus, AI-generated reports help you monitor signups, attendance, engagement, and email performance.
There are free and paid plans available.
Branding ChatGPT
OpenAI has launched ChatGPT’s first large-scale brand campaign, made in-house, to highlight how ChatGPT now integrates into everyday life… like it or not.
The cinematic work will be rolling out across the US, UK, and Ireland on TV, streaming platforms, outdoor advertising, and social media.
The push coincides with the hiring of their first CMO and hints at rumors for a future advertising platform.
Ads from the Past
Ohio Bell, 1971
