CULTURE

🤣 Timothée Chalamet didn’t mean to drag marketers, but he did.

✨ The Consumer Aesthetics Research Institute proves that subcultures are thriving more than ever.

🍬 Bless! Brach’s invents a candy cane unwrapper.

SOCIAL

📌 TikTok introduces new Bulletin Board feature.

🔒 Meta launches content protection tool for Reels.

💬 X rolls out new privacy-based messaging platform, Chat.

📩 YouTube is finally testing direct messaging.

ARTIFICIAL INTELLIGENCE

😐 Consumers don’t know AI made the ad, and when they do, they don’t care.

🤖 Inside Coca-Cola’s AI playbook.

🤮 As AI slop spreads on social media, brands have lessons to learn.

Monday: Inboxes are bursting and brains are fried. But copywriters have cracked these 4 codes for getting people to open, click, and answer emails.

Tuesday: New research shows that putting just the right amount of text in the right place can lift social engagement and clicks by up to 127%. For dynamic visuals like videos and GIFs, medium-sized text performs best, especially when it sits on the edges rather than the center. On static images, it flips: centered and larger overlays tend to win. Here’s a handy formula for higher performance.

Wednesday: New data from Buffer confirms and illuminates the obvious: replying to comments lifts your overall reach. Posts where the creator replied to comments generated up to 42% more engagement overall, with Threads showing the biggest lift of all. Here’s how the comment-reply lift looks by platform.

Thursday: Later’s new research suggests that the brands winning the holidays are those designing creator programs around creators instead of internal timelines. By the time most brands slide into a creator’s inbox, those creators have already committed to competing campaigns or they simply don’t have the bandwidth.  Here’s how to realign your creator planning for max ROI.

Can you solve this puzzle? 🫧

FYI: We just had some ad space open up during the hottest email season of the year.

The weeks of Black Friday and Cyber Monday give us a generous boost in impressions and engagement, but you can still snag a sweet spot for the same old prices.

Get in touch ASAP to claim a date before they’re gobbled up.

Catch up on the conversation with an episode of The Daily Carnage Show:

• Marketer Burnout: A Crisis of Creativity (16:29)
• Unhinged Marketing: The Age of Absurdity (15:07)
• State of Marketing: Pride Month, Neurodivergence, and More (18:40)
• Game-Changers: The Cannes Lions 2025 Shortlist (18:47)
• Brand vs. Planet: The Chilean Sea Bass (9:41)

Answer: Snoopy.

Charlie Brown’s pet beagle has appeared as a float in the iconic parade a total of 44 times so far with 9 variations.