🏈 Bad Bunny will play the halftime show. Catch up on the Super Bowl 60 Ad Tracker.

🔎 FYI: Google is still 210x bigger than ChatGPT in search.

🌐 Horizon Media Holdings and Havas unveil new global agency network: Horizon Global.

🤖 You can now join YouTube Labs to test out new AI features.

📸 Snapchat launches paid memory storage option.

🥤 Here comes Dirty Mountain Dew.

🧇 Eggo debuts (naturally colored) red waffles for Stranger Things.

ESPs track your email opens and clicks, but GA4 can take it further by showing how subscribers behave on your site post-click.

It’s worth setting up to…

• compare email performance side-by-side with organic, paid, and referral channels.
• customize events and reports for deeper insights.
• measure long-term impact, not just immediate clicks.

How to set up email tracking in GA4:

1. Add UTM parameters: Define source (newsletter), medium (email), campaign name (july_digest), and content (cta_top).
2. Check Reports: Go to Reports > Acquisition > Traffic acquisition and filter by “email” in Session source/medium.
3. Build a custom Exploration report: Create a segment for “email,” set dimensions (source/medium, campaign, landing page), and add metrics like sessions, engagement, and revenue.

Make sure to consider metrics like:

• Sessions from email (traffic volume).
• Engagement rate (interaction quality).
• Conversions (signups, purchases).
• Time on site & pages per session (depth of visit).
• Landing page performance (which pages resonate most).

WebTrafficWatch generates weekly insights from your GA4 and Google Search Console data.

It automatically flags unusual activity by building custom linear models for each metric, comparing the last 7 days to expected trends. It accounts for weekday vs. weekend patterns, removes outliers like viral traffic spikes, and highlights anomalies in plain English.

Each week, you get an email report on anomalies, trends, and patterns, plus optional technical details like regression equations and confidence intervals for data enthusiasts.

If you remember watching Katie Couric’s televised colonoscopy on TODAY, you might need to schedule one yourself now.

Anyway, she’s marking its 25th anniversary with a new campaign from the Colorectal Cancer Alliance and Ryan Reynolds’ agency, Maximum Effort.

In it, she spoofs Sydney Sweeney’s controversial American Eagle ad, wearing a hospital gown under a denim jacket. It’s perfect.