Be in the Know
- Airbnb is providing temporary housing to 20,000 Afghan refugees around the world for free
- Everyone’s dreams have come true: You can now purchase whole packs of Lucky Charm marshmallows
- The newest PepsiCo brand crossover is Mtn Dew Flamin’ Hot…as in Flamin’ Hot Cheetos and Mountain Dew
- We mentioned his new job title last week, but have you seen the new Lil Nas X Taco Bell commercial?
Understanding the Google Page Title Update
SEO and the best practices that go along with it are always changing. Google, as the most widely used search engine, is at the forefront of SEO topics marketers have to keep up with. But it can get confusing, especially when Google can keep their specific algorithm details on the down-low.
Here are summaries of the latest updates for Google in the Summer of 2021:
- The June Core Algorithm Update: As with many Google updates, there is a stress on quality, non-fluffy content to effectively support the search intent of users.
- The Page Experience Update: This will use several page experience signals, including Core Web Vitals metrics, to influence search rankings. The Page Experience report in Search Console also got a new, more streamlined version.
- The Spam Algorithm Update: A link spam update that targets spammy links with a more broad approach.
- The Page Title Generation Update: This is a new system of generating titles for web pages.
With that last one, site owners everywhere were left shaken up at the titles coming up in SERP’s. Search Engine Journal reported on this “Titlepocalypse,” but they also gave the scoop on how it all works. Here are the big takeaways:
- HTML title tags will still be used as a strong consideration factor by Google.
- Google is now treating titles as more reactive to content changes, especially for news.
- H1 tags, on-page content, and text within links are going to have a strong pull on title generation.
Fear not! Google is also open to feedback on this update. Check out SEJ’s full post to learn more.
Q for You
C’mon, we all know it’s all about the content. But building up content is a tough gig. Curata helps you build your own content supply chain, streamline content production, and analyze the impact of content on your funnel. Curata uses data and a “self-learning engine” to put your content’s best foot forward across different channels. Check our their demo to see how they discover and create effective content for brands!
Marketers, try as we might, aren’t mind readers. We can make content all day that we think our audience loves, but we don’t know until we ask them. We also don’t know their hobbies, habits, or history until we ask them.
Scalemail Polls is a polling system that can be built right into your email system and website so you can ask your subscribers questions at the source. Getting a pulse on your content and getting to know your audience better while directly engaging with them.
Smash that button to see a demo and learn more about Scalemail polls in action.
The TikTok Ages
British TV personalities Ant and Dec run through an anthology of characters entertaining throughout the ages. And at the end of that historical timeline? TikTok. Our new standard for entertainment is having a global network of content creators with every niche of humor and subculture imaginable…at the touch of a screen. But the ad had us thinking about some of the historical examples. Have we really come that far from funny dances making us smile?
Ads from the PastAds from the Past
“The play button is the most compelling call-to-action on the web.”