🤖 ChatGPT is testing a new heading treatment for ads.

⚖️ Meta was fined $567M over teen safety concerns.

🪖 A green toy soldier gets a very different role in the Imperial War Museum’s latest campaign.

𝕏 X is replacing its revenue-sharing program with rewards for original content.

🥃 Inside Diageo’s latest strategy as the spirits giant works through a turnaround.

🧠 AI disclosure laws are arriving in California and the EU. Here’s what marketers need to know.

🍟 How DoorDash turned CringeMart into a marketing strategy.

💧 Trump has become a major defender of data centers as AI infrastructure keeps expanding.

If your Google Ads campaign has been beating its Target CPA or ROAS, don’t assume that performance will continue unchanged.

Google is changing how Smart Bidding handles budget-limited campaigns using Target CPA or Target ROAS. Starting August 17, campaigns marked “Limited by budget” will more consistently optimize toward the target you’ve actually set — even if the campaign has historically been outperforming it.

So, for example, if your Target CPA is $10 but your campaign has consistently been generating conversions at $5, Google may start steering performance closer to that $10 target.

Here’s the tactic:

• Review campaigns marked “Limited by budget” using Target CPA or Target ROAS.
• Compare your current targets against actual recent performance.
• If your target is intentionally conservative, consider whether it still reflects your business goals.
• Use Google’s Bid Target Adjustment Tool to review affected campaigns and decide whether to keep, lower, or customize the target.
• Avoid making multiple target changes too quickly; give Smart Bidding time to recalibrate.
• Don’t confuse your bid target with your budget: the target controls efficiency, while the budget controls how much you spend.

The takeaway? Don’t let an old Target CPA or ROAS quietly become your new performance ceiling. Check your campaigns before the August 17 rollout.

Head to Search Engine Land for more.

Nitro Translate is a translation API that lets developers add AI-powered translation to their apps without authentication or an API key. It supports multiple languages and can translate text through a simple API request, making it easy to build translation features without setting up a full translation infrastructure.

It’s especially useful for quick prototypes, lightweight projects, and applications that need straightforward translation without the overhead of managing API credentials.

Don’t miss the latest episode of The Daily Carnage Show to learn more about Google’s radical updates to Image Search, from a Pinterest-like discovery feed and AI images in search to a total interface refresh.

How will this change the game for marketers, brands, and publishers?

🎙️ Plus, catch up on Season 2:

•  Sony & The Death of Physical Media (8:57)
• Brand vs. Planet: The Marketer’s AI Footprint (12:14)
• Silent Spring: Is Rainbox Capitalism Dead? (11:41)
• The Future of Google Search (9:56)
• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Let’s take this party outside of the inbox, Carnies!

Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.

• 💬 Join r/TheDailyCarnage on Reddit
• 👍 Join The Daily Carnage Facebook Group

😎 See ya there.

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

The American Pecan Promotion Board is back with another round of “Surprisingly Snackable Pecans,” bringing the campaign’s pecan-obsessed characters into three more everyday situations.

Created with Signal Theory and SixTwentySix, the spots turn college move-in, school drop-off, and office breaks into increasingly serious reasons to stop everything and grab a handful of pecans.

In “Move In,” a father and daughter share an emotional goodbye while Mom quietly snacks on pecans from the car. “Drop Off” takes a school crossing guard’s snack habits very seriously, while “Snack Break” will follow an office worker mysteriously disappearing for her pecan fix.

The campaign’s third installment keeps the humor grounded in recognizable moments, making pecans feel less like a planned snack and more like something you suddenly, urgently, need.

Got a marketing problem you’re trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?

Every Friday, we’re clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.

Bring your questions. We’ll bring our experience.

Whether you’re trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what you’ve got going on.

No pitches. No obligations. No sales deck. Seriously.

Just a free 30-minute conversation with the team behind The Daily Carnage.

👉 Reserve your Office Hours session now.

Sizzlean, 1977