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🔴 Twenty years since its debut, Staples’ Easy Button returns.

📸 Instagram adds native support for 3:4 images.

💄 Hailey Bieber’s makeup brand Rhode sold to e.l.f. for $1 billion.

📊 LinkedIn adds more post analytics, like link engagement.

📉 According to Gartner, 39% of CMOs plan to reduce labor costs and cut agency allocations.

🚽 This Liquid Death taste test takes place in the toilet.

🧪 Apple is reportedly going to rename all of its operating systems.

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Jaguar’s 2024 rebrand was radical…ly bad.

We covered the soulless logo and incongruous campaign visuals in the latest episode of The Daily Carnage Show, along with rumors that Jaguar is dumping the agency responsible for it.

The brand’s instincts weren’t entirely wrong. Bold design is essential in the EV era. But in tossing out too much of its DNA, it became a cautionary tale in reinvention.

So, what can other brands learn from this high-profile stumble?

1. Evolve, don’t erase. Big changes can alienate loyal customers. Keep one foot in the brand’s legacy… or tread lightly.
2. Protect distinctive assets. Logos, symbols, and taglines matter. They serve as memory triggers and carry a lot of equity.
3. Keep emotional connections alive. Especially in evolving categories like EVs, consumers still crave identity and emotional resonance.
4. Test with your base. Don’t design only for future audiences. Involve current loyalists in the process.
5. Clarity is everything. A rebrand should sharpen a brand’s purpose, not blur it.

Head to Creative Boom for more.

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Veo is Google DeepMind’s video generation mode, and if you can’t tell from your social feeds right now… Veo 3 has arrived.

The latest upgrade delivers 4K resolution, true-to-life physics, and immersive audio, all generated natively with prompts.

Veo 3 can do dynamic action sequences, animations, ambient soundscapes, expressive audio cues, natural dialogue scenes, and more.

Basically, what you need to know is that it passes the Will Smith Eating Spaghetti test.

💡 Flowcode’s 2025 Trend Report reveals how 100+ brands are shifting offline to cut digital noise. See QR codes driving $1.8M in merch, hyper-local activations, cookieless data capture & clickable TV.

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Smart ring maker Oura is flipping off our youth-obsessed culture with a new campaign.

“Give Us the Finger” features real people that actually look their age, like streetball trick shot artist George Papoutsis and lifelong tango dancers Mónica Romero and Omar Ocampo, all wearing an in-your-face Oura Ring.

“We’re here to celebrate something deeper: the joy of growing into yourself,” according to the brand. “We’re inviting you to wear your commitment—to living fully, aging intentionally, and supporting your health through every chapter. Because the goal isn’t to stay young. It’s to stay well.”