🚗 Uber Intelligence offers trip and takeout data to marketers.

🍔 And Grubhub’s 2025 Delivered Trend Report is all about foodmaxxing.

🛍️ E-commerce hasn’t killed the Black Friday mall experience quite yet.

🏠 Google tests property listings in search results.

📖 Merriam-Webster names “slop” the word of the year.

Ahrefs’ latest AI visibility study analyzed 75,000 brands and found that the strongest predictor of whether a brand appears in ChatGPT, AI Mode, or AI Overviews was how often brands show up on YouTube.

YouTube mentions showed the highest correlation with AI visibility across every platform (~0.74), outperforming traditional SEO and authority metrics by a wide margin.

And that makes a lot of sense when you consider the role video plays both as training data and as a citation source. YouTube transcripts are deeply embedded in how modern AI systems learn language and surface examples.

Brand mentions still matter, but how and where brands are discussed matters more than sheer volume of content. Interestingly, the study found almost no relationship between AI visibility and the number of pages a site publishes.

AI systems appear to reward recognition, repetition, and relevance, especially for already-established brands. AI Mode, in particular, favors consensus signals like branded anchors and search volume, while ChatGPT is more forgiving and less gated by classic authority metrics.

Here are the top brand visibility factors:

• YouTube mentions (strongest signal overall)
• Branded web mentions across contexts
• Branded anchors (especially for AI Mode)
• Branded search volume
• Domain Rating (more relevant for AI Overviews)

Spend some time with the data at Ahrefs.

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“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Danielle Blanchette, Digital Summit (2025)

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Congratulations to Taylor and Travis on the engagement!

Taylor Hayes and Travis Wickboldt, obviously.

Zola is borrowing some of the viral attention for the celebrity couple to highlight and elevate real customers in a new campaign called “Wedding of the Year.”

The brand is turning the couple’s Wisconsin wedding into a full-scale moment complete with Times Square billboards, subway takeovers, and a Netflix-debuting hero film.

Pepperidge Farm, 1966