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🦃 Heinz launched Leftover Gravy in a squeeze bottle.

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Google Ads has introduced a new metric, Original Conversion Value (OCV). In practice, it looks like this:

Conversion Value – Rule Adjustments – Lifecycle Goal Adjustments = Original Conversion Value

It reveals the true, unadjusted revenue generated by campaigns. Unlike the standard Conversion Value metric, which incorporates adjustments like Conversion Value Rules or Lifecycle Goals, OCV strips all of these away.

It can be tricky to separate real conversion value from Google’s automated adjustments. Original Conversion Value is helpful for:

• Revenue reporting: see true campaign-generated revenue without artificial adjustments
• Post-campaign analysis: compare performance across campaigns more accurately
• Troubleshooting inflated ROAS: identify when automated bidding is boosting reported value rather than real conversions
• Auditing automated bid strategies: understand if Smart Bidding is driving actual results

Head to Search Engine Land for a closer look.

Brands that are actively running Facebook ads might just be your ideal prospects. They’ve clearly got the budget and they’re ready to invest.

ProspectEcho helps you find verified contact info for them quickly.

You just query the Meta Ad library, searching by industry, location, or company type; paste the search URL into ProspectEcho; and get a CSV of verified contacts.

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Book a $99 Classified ad on-demand

Intense, bitter, complicated.

People that prefer dark chocolate… are you lying?

Cadbury’s Bournville brand viciously clocks the pretension of dark chocolate lovers in a new 1:30 ad.

These one-liners had to be deliciously fun to write.