Be in The Know
🎤 Kate Hudson covers “California Dreamin’” in NBC’s first LA28 Olympics promo.
💰 Search and social ad spending could benefit from Supreme Court tariffs decision.
📣 Advertising to the 50+ audience has never been more important.
🤖 Cannes Lions enters its AI era.
📘 Why Peanut and Tommee Tippee want to put “matrescence” in the dictionary.
🥤 Dunkin’ is selling 48 oz. “Cold Beverage Buckets.”
All About Streak Systems
Streak systems (UX features that track consecutive days of user engagement) tap into human psychology, reinforcing consistency through motivation and emotion.
In short, they get people invested.
As a streak grows, breaking it feels like a loss of effort and identity, which motivates users to keep going (loss aversion).
In effective streak design, the required task is made very easy (low friction), so users can complete it even on low-motivation days, while prompts (like notifications or badges) nudge action.
Plus, unfinished tasks remain mentally active, and a hanging streak creates a form of cognitive tension that keeps the app top-of-mind.
Streak systems should…
- Make actions effortless with tiny daily tasks.
- Provide clear visual feedback, like progress rings and charts.
- Use timely prompts like well-tuned notifications.
- Celebrate milestones to recognize commitment.
- Offer grace mechanisms, because we all deserve some leniency for life’s unpredictability.
- Keep a supportive tone. It’s about encouragement over pressure (which can create compulsion).
Learn a little more about stream systems from Smashing Magazine.
Q for You
Do you monitor your personal usage streaks across apps and services?
InboxAgents
InboxAgents aggregates your messages from social DMs, Gmail, Outlook, LinkedIn, Slack, and WhatsApp into a single inbox.
Then, AI learns your priorities and communication style, so it highlights opportunities like leads, partnerships, or urgent requests.
There are daily briefings, smart reminders, and suggested replies, but you can always switch back to manual control if that’s not your bag.
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Sick Truth
UK’s Channel 4 is making quite the splash about Britain’s ongoing sewage scandal in order to promote its factual drama “Dirty Business.”
At London’s South Bank, the broadcaster’s in-house creative team, 4Creative, alongside collaborators including Glue Society and Biscuit Filmworks, unveiled The Fountain of Filth: an installation of sculptures vomiting murky brown water.
Designed to mirror real accounts from people who believe they have been made ill by exposure to polluted rivers and seas, the installation directs passersby via QR code to testimonies and stories about the human impact behind decades of untreated sewage entering the environment.
Ads from The Past

Howard Johnson’s, 1956


