Be in The Know
🗣️ Meta introduces Marketing Messages on Messenger. Say that 5 times fast.
📈 Threads is nearing X’s daily app users.
⚖️ Google’s AI Overviews hit by EU antitrust complaint.
🦉 TripAdvisor addresses the new logo in a hilarious Instagram post.
📊 Data: Gen Z loves premium content, not just YouTube.
🕵️♂️ Why advertisers can’t figure out if they’re monetizing illicit content on YouTube.
🤖 Plus, YouTube tests “Ask Studio” analytics review bot.
Takeaways from Analyzing 4,700 YouTube Ads
Google used AI to analyze 4,700 top-performing YouTube ads, revealing 3 major themes consistent across great video creative:
- Multi-format storytelling works. The most successful campaigns stretch across short-form, long-form, branded content, livestreams, etc. Brands like Volvo and Starbucks created layered, complementary video narratives in various lengths to reach users across viewing preferences.
- Creators drive trust and impact. Creator collabs consistently outperformed traditional spots. Campaigns that let creators lead with their authentic voice built deeper emotional connections. These videos didn’t feel like ads but like content worth watching.
- Culture moves fast, and YouTube keeps up. Brands that tapped into cultural moments (like the Super Bowl or the Met Gala) in real time saw greater engagement. Importantly, the most resonant ads didn’t just reflect trends… they added to them.
Take a closer look at the highlighted campaigns over at Think with Google.
Q for You
How are you leveraging YouTube right now?
RevenueCat
FYI, app pals.
RevenueCat helps app teams manage in-app purchases and subscriptions across iOS, Android, and the web.
It handles the technical details like receipt validation and platform updates, so devs can focus on building features instead of maintaining billing code.
Teams can track subscription performance, run A/B tests on pricing and paywalls, and connect real-time revenue data to tools like Braze, Amplitude, or Stripe without custom code.
Classifieds
🚀 Report: High awareness brands drive 2.9x more conversions than low awareness ones on TikTok.
Not Every Tulip Has Its Thorns
For the 2025 Euros, Nike worked with Wieden+Kennedy Amsterdam to reimagine a national symbol that matches the edge of the Netherlands women’s team.
The result is Oranje Fatalis, an orange tulip with thorns “for a team that knows how to hurt.”
Fans can pick up the custom tulip, created with Dutch silk flower specialists Bloom & Wolf, at flower stalls across Amsterdam on match days.
Meanwhile, city columns, DOOH, and social content will feature players like Esme Brugts and Jackie Groenen.
What a time to love women’s sports! 🌷🗡️🩸
Ads from the Past
Lysol, 1918
