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“Stop! In the name of love, before you break my branding…” Wait, that’s not right. Okay, we know the great Diana Ross sings “heart,” not branding, but roll with us. 

In the hustle and bustle of making sales, we forget it’s easier to convert a fan than it is a stranger. A stranger may have an interest in hearing benefits or find curiosity in a sale. After your pitch, the stranger will most likely be skeptical and show little commitment.

Where it may take more effort to maintain a relationship with your fans, this strategy is a more affordable and sustainable approach, plus produces unfailing commitment. That’s what makes the effort for brand love worth it. 

Still unsure? Talkwalker has the proof to back the power of brand love with their latest report. They found deploying a brand love strategy tends to bring price premiums, brand loyalty, and brand advocacy. Let’s learn how we build it. 

Methods Used to Build Love

• Corporate Social Responsibility – it’s a purpose-filled method that reconnects communities to a brand.
• Trend engagement – reacting to external events when it makes sense can help connect both emotionally and with relevance. 
• Customer experience – “96% of customers say customer service is important in their choice of loyalty to a brand.”

Ingredients for Brand Love

• Influence the right people – Forget the massive numbers. Partner with niche or micro-influencers that make sense for your brand and have quality audience engagement. 
• Share the love – Anyone else still trying to process March? Brands have the means to change the conversation to a positive one. Pump the breaks on sales, stop with the “uncertain times,” and focus on the positives your brand provides. 

When you download, you’ll feel the power of love, learn about the 50 brands doing it right, and the remaining 3 ingredients for building that love for your own brand. Smash the button to grab this report!

Influencer marketing is a great strategy to reach like-minded individuals, and convert them into fans. But where do you begin? Enter, Perlu.

We hear Perlu is a useful tool to help brands and influencers meet, collaborate, and grow. You can sign up as a brand or as an influencer. For a brand, you can take advantage of several benefits like

• Amplify your message to the right audience for your niche.
• Create stunning content with highly creative influencers that will engage and thrill your audience.
• Have access to community-curated Packs to find several influencers that align with you.
• Use powerful collaboration tools to manage your campaign from metrics to payments.

Click below to look into this influencer marketing one-stop-shop.

In our Facebook group, Elizabeth shared that she’s, “reading “Alchemy” by Rory Sutherland. Loving it so far.”

Alchemy: The dark art of creating magic and curious science in brands, business, and life by Rory Sutherland

Some jingles and songs can easily become outdated. Everything has its day, but an update is often due. Without these updates we would all be living in the past. So out with the old, and in with the new!

McDonald’s sings a new version of its New Zealand-centric song in this commercial. The country has had its own song for a while for promoting the exclusive Kiwiburger, but things have changed since the song was written. We can see the harmonious result of revisiting the drawing board.