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The Daily Carnage

april 17, 2026

Mail Pouch Tobacco Barns 🌾

A brief history of OOH and more.

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The crews tasked with painting Mail Pouch Tobacco barns in the 1920s were called...

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What We Learned

Monday: Value-rich, format-specific content wins on LinkedIn. Audiences increasingly prefer content that teaches, informs, or provides actionable insights. Here are a few key takeaways.

Tuesday: Animation in emails can significantly enhance engagement, but only when it is intentional, lightweight, and aligned with the message. A well-placed animated element can guide the reader’s eye, highlight key offers, and even showcase multiple products in a single visual sequence. But it’s not a guaranteed win. Here’s a cheat sheet to getting it right.

Wednesday: SMS is like a force multiplier for email. When used together, the two channels can dramatically improve engagement, with combined campaigns seeing up to a 97% higher click rate than email alone. The mistake many teams make is using SMS like a shorter version of email. Instead, the most effective strategies assign each channel a clear role within the customer journey. These are the key ways SMS amplifies email strategy.

Thursday: In the latest episode of The Daily Carnage Show, Shannon gives a brief history of OOH—all the way from ancient murals to Mail Pouch Tobacco barns to augmented reality. Then, we deep dive into 12 examples of transgressive OOH in the 21st century that changed or challenged how we as a public move through space and time. Don’t miss “Transgressive Out-of-Home Advertising” (18:45), now streaming everywhere.

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Ads From the Past

Ads from The Past

Chef Boy-Ar-Dee, 1962

Did Ya Know?

Answer: Barn Lizards.

These barn lizards were responsible for an early form of out-of-home advertising that is now designated as a historical national landmark. Stream the latest episode of The Daily Carnage Show for more.

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