Be in the Know
- Apple announced a whole bunch of stuff yesterday at WWDC. Here’s everything you need to know.
- Need recipe ideas on the fly? Great Jones, who sells pots and pans directly to consumers just launched Potline, a free text message service where you can get ideas, cooking help, and more.
- One-day shipping is closer to becoming the new standard with over 10 million items now available via Amazon.
- Toothpaste-filled Oreos? YouTube star gets 15-month prison sentence and a hefty fine for a poorly played video.
Lead Gen Techniques for B2B Marketing
Looking to generate some new leads?
Ya, you are.
Let’s look at some tactics for lead gen using paid social platforms, Facebook and LinkedIn.
- Lead Gen Form Ads: Head over to Facebook and fire up a lead generation ad. These ads are great for content promotion, demo signups and qualifying leads. The beauty of lead gen ads is that they automatically pre-fill the form with user-data. This makes the process as simple as one click for your user.
- Account Based Marketing Lists: Account-based marketing (ABM) takes a slightly different approach than your traditional lead gen campaign. ABM identifies and targets a very specific prospect rather than casting a wide net. LinkedIn ‘Matched Audiences’ feature allows you to target contact lists, account lists, and website retargeting. ABM is a great way to align your sales and marketing teams.
- Nurture Funnels: Nurture funnels are a great way to stay in front of potential customers. They do take some time to set up but can be extremely effective when coupled with other strategies. You’ll need a strong, relevant content offering to kick things off. Next, create audiences who’ve hit specific pages. In order for a nurture funnel to work, you need to have a clear understanding of your offer to a cold, warm, and hot customer. The offering will need to be different at each stage.
Today’s tool is 🔥.
It’s called Speechify.
Speechify allows you to convert text to audio with ease. Let’s say you stumble upon a long-form post about marketing right before your commute home.
Why not listen to it?
All you have to do is copy the text and paste it to Speechify and boom! You have yourself an audiobook.
The best part; it’s free.
It’s a Tide Ad
If you watched the Superbowl this year, you may recall the Tide ad featuring Stranger Things actor, David Harbour (aka Chief Hopper).
The ad took home the Grand Effie last week at the Effie Awards in New York City.
The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards programs to honor the most effective advertising efforts.
Check out the ad here.