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Tips to reduce bounce rate & the Chief Apology Officer.

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7 Dead Simple Ways to Reduce Bounce Rate

What’s the worst party you’ve ever been to? Was it the one you thought was a costume party so you showed up as a hotdog for your niece’s graduation party? (Such a cruel joke.) Or maybe it was the high school reunion with lackluster attendance. The best thing you can do at a bad party is leave.

If your website was a party, what does it offer that makes people want to stay? Take a gander at these 7 dead simple ways to reduce bounce rate from Moz.

  • Be intentional. While people land on your page for different reasons, it’s crucial to satisfy the intents of their visits. Some people are looking for info and some are ready to buy. It’s always best to have a piece of content to satisfy each intent. But when it comes to broadening intent satisfaction, make sure your visitor can easily and quickly find what they’re looking for if the page they landed on isn’t it. Include related articles near the top to serve various intents.
  • Make sure your CTAs don’t suck. Your CTAs will be more powerful when they directly relate to the keywords that draw in your visitors. This means if someone initiates a search comparing computer models and they end up on your site where you’ve put together a comparison, you’re better off with a CTA reading “Browse All Computer Models” rather than one reading “Browse Inventory.” Find out which keywords your pages rank for and use those keywords in CTAs.
  • Reduce rage and dead clicks. Ever click a button or link on a site and it doesn’t do anything? Sometimes it’s not a link or button at all, and that’s the problem. If it’s not supposed to be clicked, make sure it doesn’t look like it should be clicked. Conversely, if people are clicking something that isn’t supposed to be clicked, then make it clickable.

That’s not all! Head over to the afterparty and read the rest.

Microsoft Clarity

The goal for any party is to make sure everyone is having a good time. Keep the music bumping, make sure the cooler stays full, and don’t let the snacks run dry. When it comes to your website, use Microsoft Clarity to make sure people are enjoying their experience and not running into issues.

This free tool from Microsoft gives you an overview of what people are doing on your site. Review recordings of user sessions to determine how easily visitors could navigate the site and view heatmaps indicating popular click areas. This can help you cut down on rage and dead clicks by understanding your site from a user’s POV.

Chief Apology Officer

Knowing when to admit you’re wrong is a virtuous trait. We’re all wrong sometimes. Owning it doesn’t make you look weak; it makes you honest and accountable. But owning mistakes is one thing and fixing them is another.

Qualtrics gives us this ad about incorporating apologies into business. When you’ve been on hold for 45 minutes and the “sorry for the long wait” message plays on a loop, it tends to lose its sincerity. This Chief Apology Officer thinks otherwise.

Ads from the Past

1957, Hunt’s

“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.”

Jimmy Neil Smith

We’re out on Friday, so stay tuned for Monday’s issue of The Daily Carnage.

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