• Forrester released its data-driven predictions for advertising in 2024.
• Heinz is cashing in on pickle popularity with a Pickle-Flavored Ketchup.
• Google released its Holiday 100 list of most searched items.
• Is the party over for first-generation social media users?

Monday: Google has added these 16 new features to its Ads Editor to improve your campaign efficiency.

Tuesday: Get more mileage out of your stellar client success stories by avoiding these 4 common case-study mistakes.

Wednesday: In a recent Reddit thread, Google’s John Mueller offered some tips to optimize your score on Google’s PageSpeed Insights (PSI) tool, for good SEO.

Thursday: According to Litmus and Mailchimp, 27 to 61% of new users won’t confirm their email after sign up. So, how can you get users to focus and confirm on the spot? Enter: Sniper Links.

Abby asked, “How concerned should I be about duplicative content from an SEO perspective?”

Emily asked, “When sponsoring published feed posts on LinkedIn, is anyone else seeing issues with the @ tagged profiles or pages in the post copy displaying correctly?”

Katie asked, “Holiday promo chat: What marketing promotions have y’all had success with, especially for Black Friday?”

Shannon asked, “I’m trying to remove myself from past employers’ facebook pages, and I can’t figure out how to do it. What I thought was a straightforward task apparently isn’t! Any advice?”

Ingredients

• 2 oz bourbon
• 1 oz apple cider
• 1 oz sweet vermouth
• ½ oz lemon juice
• 1 dash orange bitters
• For the garnish: Apple slices, sprig of thyme

Steps

1. Combine the bourbon, cider, sweet vermouth and lemon juice in mixing glass and stir with ice. Strain it into cocktail glass.
2. Add a dash of orange bitters and garnish with apple slices (if desired, spritz them with a little lemon juice to prevent browning).

Recipe by A Couple Cooks

Answer: Claw clip.

Scrunchies are out, claw clips are in. Plus, lab-grown diamonds, puzzle vases, and “human dog beds,” whatever that means.