Do Ya Know?
(pssst – see the answer to today’s trivia Q at the bottom!)
This word was NOT on the shortlist for Oxford’s 2025 Word of The Year.
Trending Stories
TRENDING
🖌️ The Pantone Color of The Year is *checks notes* … white?
💔 Fake apologies from brands are all over Instagram.
📚 The Oxford Word of the Year 2025 is rage bait.
WRAPPED SEASON
⏪ YouTube launches first-annual personal recaps for all users.
🎧 Spotify Wrapped returns with a more human touch for 2025.
🎨 But do these brand remixes of Spotify Wrapped beat the real deal?
BCFM
🛍️ Winners and losers of Black Friday 2025.
💸 BFCM shoppers spent more than ever, whether or not they had the cash.
INDUSTRY
🥫 Campbell’s exec fired after trashing customers and product.
🥤 Inside RC Cola’s comeback campaign.
💔 Omnicom to lay off 4,000 after IPG deal.
😰 And adland is suffering from midcareer layoffs.
🛑 OpenAI hits pause on ChatGPT ads as CEO declares a code red.
What We Learned
Monday: LLMs prioritize signs of active upkeep over age, authority, or word count. A post updated last month often beats a masterpiece from 2023. Our lifesaving “evergreen” content now decays in 90 days. LLMs reward new examples, updated data, current screenshots, and clear signals that the info reflects the moment. To stay visible, you need refresh cycles. Here’s what LLMs treat as “fresh” content.
- According to our poll, 16% of marketers currently refresh evergreen content on a quarterly schedule.
Tuesday: Not to be dramatic, but 2026 is looking to be a year of structural shifts. From new developments in AI and SEO to human-first design and differentiation… Here are the 7 trends shaping the next year.
Wednesday: Meta has shared some research-backed tips to help you get more performance out of your Reels. The study, conducted with Toluna across a wide range of brand-originated content, highlights what actually moves the needle on Facebook and Instagram. Here are 5 Reels strategies for brand building.
Thursday: The secret to generating leads on social is treating it as the top of your funnel, not the entire engine. Social is a visibility tool. It keeps your brand top-of-mind, shows proof of life, and builds familiarity. But real lead generation comes from what happens after someone discovers you. Here’s what actually works.
The Conversation
🔥 Trending in The Daily Carnage Facebook group…
“Which ones have you absolutely loved?”
💬 Our community of experts says:
- “Social Media Marketing World in Anaheim, CA in 2026.”
- “Really enjoyed Content Marketing World a couple of years ago in DC.”
- “I’ve really enjoyed Hubspot’s Inbound conference even when I wasn’t in jobs that used Hubspot.”
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