🧮 Google rolls out “campaign total budgets” for Search, PMax and Shopping campaigns.

📱 Threads edges out X in daily mobile users.

🧠 OpenAI will begin testing ads in the U.S. in the coming weeks.

📊 Data: 81% of marketers plan more principal media buying in 2026.

💃 The official trailer for Bad Bunny’s halftime show is just what the doctor ordered.

🍜 Maruchan is sending Saucy Noods.

🎭 What are TikTok microdramas?

We’ve figured out by now that static funnels are too slow and rigid to win in 2026.

Loop marketing, conversely, learns and adapts in real time, using AI to scale personalization and optimization across channels. In this way, every campaign becomes data for the next.

Here’s how the loop system works:

1. Define your brand identity and ideal customer profile (ICP) so AI-generated content reflects your unique voice and value.
2. Personalize messaging at scale by enriching data, segmenting audiences dynamically, and tailoring content to individual needs and behaviors.
3. Expand reach across channels. Optimize for AI search results, remix content formats (videos, articles, carousels), and partner with creators.
4. Optimize continuously with real-time performance monitoring, rapid experimentation, and AI-driven predictions so each loop feeds insights into the next.

Head over to Hubspot for the full scoop.

Folk is a new CRM that does background tasks for you, like summarizing interactions, generating research notes, suggesting timely follow-ups based on conversation context, and automating personalized outreach sequences.

The design is pretty intuitive and feels more like a collaborative workspace than a legacy CRM, with shared pipelines, customizable views, and flexible data models.

⚡ Turn LinkedIn into a client acquisition system. Playbookz runs content, DMs, ads, and a senior setter to book calls. Most teams see ~50k reach & 10–30 qualified meetings per month. Book a call.

Reserve a $99 Classified ad on-demand

Wikipedia is turning 25. :’)

Using Wikipedia once felt like cheating on real research methods. Nowadays, it feels like a late bastion of human intelligence and collaboration.

The world’s largest crowdsourced encyclopedia is celebrating a quarter century with a brand-level celebration of the volunteer community that powers the site.

There’s a video docuseries developed with creative partner Kin, highlighting the real stories of eight volunteer editors from around the globe.

And there’s a capsule that revisits key moments from the platform’s history, interactive features like quizzes about Wikipedia’s future, and a virtual birthday card inviting global participation.

Go look something up the “old-fashioned” way!

Gatorade, 1984