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Trump signs sweeping new global tariffs.

Instagram’s Edits app is coming soon and will be free.

Google announces Ad Manager partnership with Roblox.

Amazon makes surprise bid for TikTok ahead of U.S. ban deadline.

Infographic: Daily Internet activity in 2025.

Liquid Death inks a massive partnership with U.S. venues—including the Las Vegas Sphere.

YouTube launches AI hook generator.

You can now let Google auto-generate a screenshot of your landing page for ads.

Lindt launches an Easter game to find their iconic Gold Bunnies in your home with an app.

QVC will be on TikTok 24/7 with round-the-clock shoppable streams.

👀 Sponsor this spot to share your content with our community.

When we talk about interactions on social platforms, we’re not just referring to engagement metrics (likes, comments, shares). We’re talking about direct, intentional actions—sending a DM, tagging your brand in a post, or mentioning you in a comment.

These signals represent a user reaching out to your brand, not just passively reacting to your content.

Take a look at the average interactions per post by platform:

• TikTok interactions surged by 42% year-over-year, with an average of 300 interactions per post, making it the most engaging platform. Videos dominate interaction, outperforming carousels.
• Instagram interactions increased by 20% (162 interactions per post). Carousel posts perform best, keeping users engaged longer.
• LinkedIn also rose by 42% (61 interactions per post). Resource-driven content (e.g., reports, whitepapers) generates the highest interaction.
• Engagement on Facebook dropped by 47%, averaging only 28 interactions per post. Here, text-based status updates drive more engagement than videos or links.
• With just 18 interactions per post, X struggles to compete. Video posts receive the highest interactions, while static images lose traction.

Dig into Social Insider’s report for more.

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Pastel is a simple tool that lets your team review and approve marketing assets like websites, emails, and images.

It’s especially helpful for email marketing, because users can leave comments directly on emails, making feedback easy to follow.

It also helps keep versions organized and turns uploaded emails into a space for collaborative edits. No more endless test emails.

There’s a free forever plan with one user, unlimited guest reviewers, and unlimited versions. Paid plans start at $35/month for more features.

Book a Classified Ad at your convenience.

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Snapchat has teamed up with Wendy’s to test Sponsored Snaps, a new conversational ad format that delivers branded messages directly to users’ chat inboxes.

The idea is that Sponsored Snaps will engage users seamlessly within their chat feed, feeling more like a friend’s message than a traditional ad.

Wendy’s campaign—featuring a playful message, “Can we yap now?” and “Saw this and thought of you <3″—generated 52 million impressions in just one day, making it the highest-viewed U.S. takeover ad in Snap’s Q4 Alpha test.

The campaign also boosted Wendy’s organic Snapchat following by 55% and drove nearly 12,000 clicks, resulting in a 17% increase in brand awareness.

In Q4 2024, Sponsored Snaps were the platform’s largest single-day reach product.