Internet of Beings

Top Posts of the Week

• Boosting Your Brand Through Social Media Engagement [Infographic]
• Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend
• Social Media Trends You Need to Know in 2021
• YouTube Shares 3 Keyword Research Tips For Videos

What We Learned

Monday: Convince & Convert covered social media trends you need to know in 2021. Companies will need to address social media team burnout, fee-based fan communities will grow, and influencers will become vital in B2B, not just B2C.

Tuesday: PR Daily rounded up 21 influencers’ top tips for 2021 digital marketing. Tips included:

• Reinvest in getting to know your audiences.
• Audit all your digital channels.
• Be especially sensitive to racial and other bias in marketing and PR introduced by AI algorithms.
• Align your values with your value.

Wednesday: Sleeknote listed 9 essential elements of a high-converting thank you page. Among them: ask for referrals, demonstrate authority, and offer a discount.

Thursday: Databox showed us how to use the assisted conversions report in Google Analytics to develop your marketing strategy.

• Map all channels that contribute to a purchase.
• Identify the real source/medium from PayPal purchases.
• Track customer lifetime value.
• Analyze your content effectiveness.

Join the Conversation

Cara wrote, “Can anyone recommend a tool for designing an interactive timeline?”

Kat asked, “What’s your best social media marketing “hack”? Wrong answers only.”

Leah is wondering, “Is there a free tool for randomly choosing an Instagram comment on a post with +500 comments?”

Liz inquired, “Can you “spam” me with your annual/community reports? I need a little inspiration.”

Frostbite

Ingredients

• 2¼ parts tequila
• ¾ parts Crème de Cacao
• ¾ parts Blue Curacao
• ¾ parts cream
• Ice

Steps

1. Add ice to the cocktail glass
2. Pour tequila, cream, Crème de Cacao, and Blue Curacao into the glass
3. Stir together
4. Garnish with cocktail cherry

Recipe from Cocktail Flow

What percentage of the world’s population actively uses the Internet?

59%