Be in The Know
🦋 Is X really seeing a mass exodus of users post-election?
🛒 Shoppable ad formats are making streamers look more like QVC.
🎁 This year’s holiday campaigns reflect more diverse media mixes and AI experiments.
✈️ La-Z-Boy seeks to ban reclining in airplane seats.
▶️ Netflix’s ad tier has attracted more than 70 million subscribers.
🛍️ TikTok expands shopping with major affiliate program integration.
🤝 Nice! LinkedIn adds “Open to Volunteer” option.
2024 Social Media Usage Trends
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Pew Research surveyed 5,626 U.S. adults between February and June 2024, revealing these key trends in social media engagement:
- YouTube remains the most-used platform in the U.S., followed by Facebook and Instagram. Although YouTube’s classification as a “social app” is debated, it leads in reach.
- TikTok usage remained stable, while Pinterest, LinkedIn, WhatsApp, and Reddit saw slight growth.
- Snapchat usage stayed steady, and “X” (formerly Twitter) experienced a slight decline, defying expectations of a major drop.
- Facebook appeals to older users, while TikTok and Snapchat are more popular among younger audiences.
- YouTube and TikTok’s focus on video content raises questions about their role as “social” platforms, though they still dominate overall.
Dig into the full report from Pew Research Center.
Q for You
Jasper’s Brand IQ & Marketing IQ
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The proprietary Brand IQ and Marketing IQ tech lets you scale and optimize content and campaigns for your brand according to best practices.
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Classifieds
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- 200 characters 📣
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Let’s get it on the calendar.
