Be in the Know
- There’s nothing more frustrating than seeing 0 bikes available at the local ridesharing station. Uber is in the process of making sure that won’t happen again by making scooters and bicycles autonomous. That’s right…they’d drive themselves back to locations where riders need them. 🚴🏼♀️
- We’re guessing Disney didn’t wish for a $580 million loss from Hulu, but that’s what went down last fiscal year. Disney owns 30% of Hulu and saw a big loss due to some serious competition in the ‘streaming game.’ A rebound seems to be on the way. Disney will be launching its own streaming service (Disney +) and Hulu has some original content coming your way.
About Those TPS Reports
Whether you need to prove your worth in your current ‘social media’ role or you just want to have a bang-up report, the folks at Sprout Social got you covered. When it comes to reporting, think about these things:
- What’s your frequency? Weekly, monthly or quarterly. If you report quarterly, you’ll have a lot more data to show trends with. Either way, make sure your frequency is dialed in.
- Who’s looking at it? A productive report will have you speaking to the right person(s). A marketing team is likely going to look at a report differently than a CFO. Make sure your reports speak to the person(s) reading them.
- KPIs on KPIs: Key performance indicators are v important. Things like, reach, new followers, posts and conversions should be featured somewhere in your report.
- Keep it real: Your report can include all the data in the world, but it needs to have some context. For example, what’s the average engagement rate of a business in your industry? Sprout Social calls this principle SMART.
- Action items: If you wanna leave a good impression, end your report with specific action items based on the data. For example, I’m going to run more ads based on this finding.
Do You Like Kabbage?
Not to be confused with the leafy green vegetable. We’re talking about a different kind of green. Enter Kabbage.
A few of us have run our own side hustles here and we know how hard it can be to get funding when you actually need it. Kabbage is about to be your new best friend. They offer quick and easy access to capital to take your business to the next level.
Kabbage has funded over $150k businesses totaling $5.6b. All this Kabbage talk made us hungry for KimChi.
What we like: you get a decision in less than 10 minutes and they’re super transparent about qualifying factors.
What we don’t like: we didn’t discover them sooner.
Are You a Close Talker?
We’re giving you the 2-for-1 special on today’s watch. We couldn’t pass up a chance to reference Seinfeld.
Luke Wilson (aka Mitch from Old School) is featured in Colgate’s Superbowl ad spot. The tagline is “Do More for Your Mouth.”
Do you think Elaine’s boyfriend used Colgate SF?
Ads from the PastAds from the Past
“Mom, meatloaf!” JK, I’ll take the bananas. Chiquita brand 1980.
Speaking of stickers, if you refer 5 people to the Daily Carnage, we’ll send you a sticker pack. If you already did, they’re coming your way real soon. Get your ‘refer on’ below.