🤖 Google rolls out chatbot agents for marketers.

🫥 The important reason behind Doritos’ new minimalist packaging.

🎤 How McDonald’s tapped into the global K-pop fandom.

📊 Infographic: The brands that lost the most value in 2025.

🏠 Airbnb will stock your rental with your Instacart order before your stay.

🥪 Hellmann’s petitions for mayo to be added to the sandwich emoji.

SEO traffic is indeed dipping in 2025. But not for the reasons you might think.

ChatGPT may be stealing search share, but new data from Grow & Convert suggests that Google’s AI Overviews could be the real cause.

Rankings and impressions are rising, conversions are steady (or growing), and yet clicks are falling. Sites are showing up more often in search results, but fewer users are clicking through.

And this shift aligns with Google’s March 2025 rollout of AI Overviews, which now deliver summarized answers directly in the SERP.

AI Overviews still mention brands, but users often:

• Open a new tab to search the brand directly
• Click a “dotted” AI Overview link that triggers a branded search
• Go straight to the homepage instead of the blog post

Which means traffic that used to be counted as “organic” is now showing up as direct or branded, creating new attribution blind spots.

Basically, SEO is still working, it’s just harder to measure its full impact. Here’s how to adapt:

• Add a “How did you hear about us?” field to lead forms
• Track both blog and homepage traffic
• Monitor branded search volume over time
• Include LLM referrals in analytics reports

The target is always moving, huh? Head to Grow & Convert for more.

CleanShot X is an all-in-one screen capture tool for macOS. It’s part screenshot utility, part annotation tool, part screen recorder.

Capture a scrolling chat, highlight a design detail, or turn a bug report into a GIF.

There’s quick access overlay for instant sharing, copying, or drag-and-drop. Scrolling and timed captures work in any app.

There’s also built-in screen recording, annotation and markup tools, a background tool, and text recognition, too.

Riiiiicola has dropped some scented scarf merch.

The branded scarves are infused with the brand’s signature Swiss alpine herbs and made with premium Euro textiles. You can cop Lemon Balm + Mint or Peppermint for a limited time.

Delightfully, each scarf has a hidden cough-drop pocket. Forty bucks.