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The Daily Carnage

april 24, 2025

It’s Not Rocket Science

Katy vs. Wendy, Google vs. everyone

Do Ya Know?

In 1985, the Cola Wars continued into space. Which brand’s zero-gravity soda can design performed best in experiments?

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The Daily Carnage Show

#9: It’s Not Rocket Science

Episode 9: It's Not Rocket Science

This week on The Daily Carnage Show, Shannon unpacks:

  • 🚀 Katy Perry’s controversial trip to space and how Wendy’s threw rocket fuel on the fire.
  • 💔 Pros and cons of a potential Google breakup, plus the Chrome cookie policy reversal.
  • 🐰 Inaugural Easter Egg sponsorships at the White House.
  • 👀 Fiverr’s uncomfy AI campaign and Ghost homage.
  • 🤦‍♀️ Welch’s absolutely bananas AI generator for lunchbox notes… and more.

🎙️ Stream it now (14 min):

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What We Learned

Monday: The 2025 State of Video Report reveals businesses are investing more in video and moving production in-house by using AI for scripting, editing, and captioning. Here are the key insights and top video trends.

  • 💡 According to our poll, 34% of marketers produce at least 1 video per week, while 31% produce 2 to 4 videos weekly, 29% produce more than 5, and 6% produce none.

Tuesday: According to Emplifi’s 2025 “The Social Pulse” report, nearly half of U.S. consumers made a purchase via social media in the past 90 days. Promotional offers (60%) were the top driver, followed by active product searches (51%), visually appealing posts (35%), relatable content (28%), and humor (25%). So, what does that mean for marketers?

Wednesday: Digital products focus only on “happy paths,” neglecting what happens when things go wrong. As Amy Hupe points out, error messages are a vital but often overlooked part of UX. Poor error messages can leave users frustrated, confused, or even drive them away. Here’s how to create better error messages.

  • 💡 According to our poll, 77% of marketers love a quirky 404 message.

Thursday: A new study published in MIS Quarterly flips old assumptions on their head: distracted consumers might actually be ideal ad targets. Researchers found that in dynamic, real-life environments—like playing a game while watching TV—people’s mental engagement can spill over, making them more likely to notice and recall pop-up ads. Based on the findings, here’s how you can activate this insight.

Carnage Connections #55

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Carnage Connections #55

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Facebook Group Friday

The Conversation

Claire posted: “Has anyone figured out how to get Instagram accounts started from the corporate end, then hand it over to the franchise owner?”

Sydney posted: “Who has experience leading a successful app download campaign for your existing customer base? What were your most effective tactics?”

Kaylan posted: “What are we doing for lead collection at conferences nowadays?”

Yvonne posted: “It used to be that I could link from our public library website to our FB page so that our patrons could see the FB page without being logged into FB. Is that not a thing anymore?”

Taryn posted: “What Google ads courses/training videos do you recommend?”

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Ads From the Past

Ads from the Past

Wear-Ever, 1979

Wear-Ever, 1979

Did Ya Know?

Answer: Coca-Cola.

In fact, while Coca-Cola invested a lot in their space can design, Pepsi appears to have simply slapped a logo on a shaving cream can—because it’s all about the PR moment.

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