✨ Here is Google’s Year in Search 2025.

🌀 Meta prioritizes Gen Z in Facebook redesign.

🛒 Pinterest launches shopping collaboration with Walmart.

🤖 Study: 65% of AI chats have no commercial intent.

⚡️ Gen Z doesn’t care about your brand heritage.

🗑️ Glad revives “Don’t Get Mad. Get Glad” with Oscar the Grouch.

Sticks and stones may break my bones but insults will help me make a great ad. Or something like that.

Recent research shows using not-so-nice feedback for ad concepts can significantly boost engagement.

A study by the University of Wisconsin-Milwaukee, Duke University, and The University of Hong Kong found that reappropriating unfair or irrelevant criticisms can increase ad click-through rates by up to 27%, making brands appear more confident, humorous, and likable.

(Of course, you can preemptively create clever ads without waiting for criticism.)

Here’s how to do it:

1. Reuse unfair or irrelevant critiques, like a “birdbrain store” can inspire fun bird-themed ads.
2. Leverage humor. It makes your brand appear warm and confident.
3. Avoid targeting vulnerable sources. Punch up. It protects brand perception.
4. Highlight merchandise or campaigns inspired by insults.
5. Combine with social stances when appropriate to boost engagement.
6. Test small first to ensure the approach resonates before scaling.

Check out the data from Science Says.

Posted is a creator-powered engine that lets creators compete to make your most viral content. You only pay for what actually wins.

Launch a contest or deal, upload a simple brief, and outline the rules. From there, creators self-select, produce content tailored to your brand, and post organically on their own channels.

You get instant audience testing, real engagement signals, and fresh concepts surfaced by competition. And you own the winning content to use as you please.

Dave & Buster’s just dropped an $80 claw machine–inspired purse. Created with Chain, it even features a tiny sculptural claw charm suspended inside.

The launch ties into D&B’s viral Human Crane attraction, which is expanding to 112 locations nationwide. It’s OTT, just like this purse.