🎧 Spotify Wrapped returns with a more human touch for 2025.

🎨 But do these brand remixes of Spotify Wrapped beat the real deal?

🛑 OpenAI hits pause on ChatGPT ads as CEO declares a code red.

🧭 Threads tests a new way to manually guide your feed algorithm.

📉 Report: 86% of in-house marketers cannot determine channel impact.

🏠 Airbnb.org asks viewers to “Gift A Night” of emergency housing.

The secret to generating leads on social is treating it as the top of your funnel, not the entire engine.

Social is a visibility tool. It keeps your brand top-of-mind, shows proof of life, and builds familiarity. But real lead generation comes from what happens after someone discovers you.

Here’s what actually works:

• Consistent, clear messaging about what you do and who it’s for.
• Value-first content that educates, solves a problem, or builds trust.
• CTAs that move people to owned channels (email list, site, community).
• Data-driven iteration: using analytics to double down on what converts.
• A long-game mindset instead of expecting instant DMs or sales.

Relying on virality, outsourcing your entire strategy to someone promising magic leads, or building your business on a single platform doesn’t work.

Check out Entrepreneur for more.

GanttTool is a free project-management browser tool that helps you build professional Gantt charts without subscriptions, limits, or logins.

It has smart dependency detection, drag-and-drop task reordering, resource allocation, custom colors and styling, notes, hyperlinks, and flexible scheduling by date, offset, or relationship. You can export your work as SVG, PNG, or raw PlantUML code, making it easy to share or embed diagrams anywhere.

Eurostar and DDB Paris are bringing back serendipity with “Unexpected Tickets.”

The campaign celebrates the reopening of the direct Amsterdam–London route. In an age when itineraries are exhaustively pre-planned, the work reframes spontaneity as a real luxury.

Using Eurostar Snap, the brand’s last-minute ticket service, the campaign hid disguised “tickets” inside everyday objects: a baguette that sends you to Paris, fish and chips that whisk you to London, a rented bike that takes you to Amsterdam.