Be in the Know
- YouTube claims its crackdown on borderline content is actually working.
- NASA will launch a ‘robot hotel’ to the Space Station on its next SpaceX resupply mission.
- Verizon and AWS announce 5G Edge computing partnership.
- Postscript raises $4.5M to help Shopify shops stay connected with customers over SMS.
7 Tips for Building a Video Marketing Campaign
Video. It’s so hot right now. We see you Zoolander.
Whether you’re creating a video for your blog, homepage, whatever, we have a few tips for you to build a solid video marketing campaign. Let’s go.
- Come up with a solid concept: Seems like a no-brainer, but you’d be surprised. You need to write down what you want the video to be about. After you have a concept, think about your target audience, the product or service you want to feature and the message you want to deliver.
- Keywords are crucial: Think keywords don’t apply to video? Think again. Over 5 billion videos are watched every single day on YouTube. YouTube is a massive search engine. As you begin to write your script, factor in keywords you want to optimize for.
- Write the script: Don’t be a robot. Think about videos you like to watch and frame your script around them. People like simple, so keep your videos simple.
- Animate it: Visuals are easy to understand. If you have a complex idea or message, consider using motion graphics or 3D animation. If you’re on a budget, head over to Upwork or Fiverr.
- Don’t forget the call to action: This is important…Your video needs to end with a CTA. What do you want people to do after watching your video? Go to your website? Give you a call? Follow you on Instagram? Etc. Don’t forget the CTA folks.
Check out a few more tips below.
Shared Inboxes
Helpwise is an easy to use shared inbox for team email accounts like help@, jobs@ etc. As business grows, sharing email accounts among colleagues is not scalable, creates chaos, lack of transparency & security loopholes. This is where shared inbox comes in!
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Oscar Needs a Website
From garbage grump to art sensation, Oscar’s new Squarespace website makes it happen.
Facebook Question of the Day
Katie says, “I am starting a new job at a non-profit and the original job title was “Brand Manager.” They recently changed it to “Digital Outreach Manager” because to them, this title makes more sense. I’m not sure it’s a title that is used in the marketing world as nothing comes up when I search for it and I don’t want to use a job title that doesn’t mean anything to folks in the marketing world. My previous title at the job I am leaving is “Marketing Manager,” for reference.
Should I ask for the title to be changed back? Thoughts?”
“Whenever you see a successful business, someone once made a courageous decision.”
Peter F. Drucker
