REBRANDS

🥤 Mountain Dew is showing off a new logo and an ’80s-inspired jingle.

🐆 Jaguar dumps its ad agency after that questionable rebrand.

✈️ Why Airbnb booked a social-first campaign for its experiences relaunch.

SOCIAL

📈 Meta unveils “Trending” ad formats for Reels and Threads.

😬 Womp. Pinterest finally admits mass bans were caused by an internal error.

SEO

🔍 Is “keywordless search” almost here?

CAMPAIGNS

🎧 How Audible turns audiobooks into compelling social content.

🩸 Liquid Death decapitates Tony Hawk.

❌ An AI-powered Coca-Cola ad celebrating authors gets basic facts wrong.

STREAMING

📺 Amazon rolls out contextual Pause ads on Prime.

🔁 Max will be rebranded (re-branded?) to HBO Max this summer, and they’re trolling themselves.

ECOMM

📦 What to know about Trump’s latest changes to taxes on small packages from China.

JUST FOR FUN

👀 Psst… Google just changed the G.

📊 Infographic: “8 Marketing Principles I Wish I Knew at 18.”

Monday: If you’re using A/B tests on Meta to choose your winning ad creative, there’s a catch: you’re not running a true A/B test. Meta’s algorithm skews delivery based on audience responsiveness, showing different ads to different types of people. This means your test isn’t just comparing Creative A vs. Creative B. It’s comparing Creative A to one group of people and Creative B to another.

Tuesday: Whether someone’s asking Siri for a recommendation or typing into Google Maps, their journey to your business often starts on a digital map. So, which platform should your business prioritize: Google Maps or Apple Maps? Here’s why it matters.

• 💡 According to our poll, 37% of marketers say Apple Maps drives the most in-person visits, 33.5% say Google Maps does, and 22% say both do equally.

Wednesday: For small teams, tracking time in spreadsheets can easily waste over $100,000 a year. The fix? Tracking time with EARLY. It automates time tracking, gives you real insights, keeps your team on track, and makes reporting a breeze. Whether you’re a startup, agency, or growing team, EARLY is the tool you need to ditch spreadsheets for good.

Thursday: Cold lists can be brought back to life. Instead of asking users to go through a gauntlet of reactivation steps (create password, verify email, log in, etc.), remove the barriers. Here’s how to reduce friction and resurrect your zombie list.

Can you solve this puzzle? 🔗

Jenna posted: “I have a question for digital media buyers here: how do you bill for your own time?”

Unzela posted: “If there was a platform for female founders to connect, collaborate, and mentor, what features would you want in that?”

Tannith posted: “I am trying to change my client’s Facebook page name, and keep getting an error. The new page name is literally the company name. But Facebook won’t change it, but also won’t tell me why they won’t change it. Anyone have any advice?”

Lauren posted: “I have a client who applied for a verified organization on Twitter / X months ago. Their application got flagged and they got an email saying they needed to fix something… but no one has replied to that email and they were unclear about what was wrong in the first place.”

🐝 Scaling an eComm brand can bee lonely. We fix that. Join eBuzz—the private community for founders and in-house brand builders. You in? Join for free.

Book a $99 Classified ad on-demand.

Answer: Green.

Indeed, “L” is the only green character in the Google logo.