🔍 Google simplifies enhanced conversions in Ads.

🚫 Plus, Google introduces a new spam policy for “back button hijacking.”

💸 Amazon merchants are bracing for more cash flow troubles.

🧪 Liquid Death lets incrementality decide what tactics to kill.

🚚 About those “smart” billboard trucks.

💄 Dove built a vending machine to show how algorithms flatten beauty.

⚔️ The first AI-era war is a “slopaganda” battle to control memes.

SMS is like a force multiplier for email. When used together, the two channels can dramatically improve engagement, with combined campaigns seeing up to a 97% higher click rate than email alone.

Email is ideal for telling stories, nurturing relationships, and delivering rich content. SMS, on the other hand, excels at urgency and action. It’s immediate, highly visible, and naturally conversational, making it perfect for driving quick responses or nudging users at key moments.

The mistake many teams make is using SMS like a shorter version of email. Instead, the most effective strategies assign each channel a clear role within the customer journey. Think of email as the “hub” for ongoing communication, and SMS as the “trigger” that prompts action at the right time.

Key ways SMS amplifies email strategy:

• Drives immediate action: Use SMS for reminders, deadlines, or last-chance offers
• Boosts conversions: Follow up on unopened or unclicked emails with a targeted text
• Enhances lifecycle journeys: Add SMS touchpoints to onboarding, events, or renewals
• Increases visibility: SMS cuts through crowded inboxes for time-sensitive messages
• Encourages interaction: Text messages invite replies, creating two-way engagement
• Supports revenue moments: Ideal for donations, sales, and abandoned cart nudges

Check out Inbox Collective for the full scoop.

Swiped is a curated “swipe file” library of real ads, landing pages, and emails that are worth saving, studying, and adapting.

The platform breaks down the psychology, persuasion tactics, and strategic decisions behind high-performing campaigns so you can understand the patterns that drive conversions.

It’s like a searchable resource and a training tool.

✨ Don’t miss the latest episode of The Daily Carnage Show, Transgressive Out-of-Home Advertising (18:45).

Shannon gives a brief history of OOH—all the way from ancient murals to Mail Pouch Tobacco barns to augmented reality. Then, we deep dive into 12 examples of transgressive OOH in the 21st century that changed or challenged how we as a public move through space and time.

Catch up on Season 2:

• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Murphy’s Naturals is staging an outervention.

The plant-based bug repellent brand worked with Fitzco to get people to put down their phones and go outside… with a social-first effort on TikTok and Meta.

“The Outerventionist,” a self-aware mascot who interrupts users mid-scroll to call out their behavior, breaks the fourth wall and encourages people to trade “screen time for green time.”

Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.7 Discussion: “What are your thoughts about Spirit 2.0, the crowdfunded effort to purchase Spirit Airlines? Can the Green Bay Packers model be applied to a brand like Spirit? Will Spirit 2.0 change how we think about the end of brands we love?”

Land O’ Lakes, 1970

Alka-Seltzer, 1961