🤠 Levi’s gets nostalgic with Beyoncé in the first chapter of a new campaign.

🔊 This new signature sound will be added to the end of every downloaded Instagram Reel.

💦 Check out Stanley’s college campus tour and ambassador program.

👀 Sorry, Instagram claims a “Following only” feed just won’t work.

• • According to our poll, over 82% of respondents want “Following only” feeds back.

📈 Infographic: The surging value of the Magnificent Seven.

🚂 Amtrak’s luxurious new marketing strategy.

🇫🇷 French luxury brands are using “Emily in Paris” to market to a US audience.

🍻 How Corona achieved a YouTube Shorts campaign with 21.2% video completion and 1.3 million views.

🦛 Fine, you can livestream Moo Deng now.

• • We asked SMMs if it was too late to make a Moo Deng meme. 50% said yes. Your move.

🎄 Hello, holiday party! Hot Pocket retired its microwave sleeve (for the environment). To celebrate, they made an ugly sweater with zip-off sleeves.

Monday: Nouveau Nihilism, Technowonder, Climate Convergence, oh my! Ipsos’ Global Trend report reveals a framework of 9 trends weighing heavily on consumers and brands alike.

Tuesday: LinkedIn’s Campaign Manager has introduced a new metric: Audience Penetration. What does it measure? The percentage of your target audience that your ads have successfully reached. Here are some benchmarks to know.

Wednesday: Vodcasts are rapidly growing in popularity. 33% of listeners claim they like to actively watch a video podcast, up from 30% in 2022. Another 31% of podcast consumers express a preference to listen to a podcast while the video is playing in the background or minimized.

• According to our poll, 44% of respondents say vodcasts are part of their content strategy.

Thursday: In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads. Here’s their playbook.

Can you solve this puzzle? This week, it’s all proper nouns. 🌙

Hannah posted: “I feel like marketing these days is a total enigma. The things we used to do aren’t hitting the same way. Digital and the others. Is anyone else feeling the same way?”

Stacie answered: “I know it sounds cliché, but that is what marketing is… finding new and innovative ways to cut through the clutter. As target audiences change the way that they consume information, we have to change our delivery.”

We’re curious. Has the industry fundamentally changed… or is fundamental change the nature of our industry? Are you energized or exhausted with the need for constant optimization?

Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.

What you get:

• 200 characters 📣
• An internal link 🔗
• Your ad lives on our site indefinitely 💛

Let’s get it on the calendar.

Over on TikTok, we covered the deliciously petty Wendy’s Frosty Fix campaign, in which little-miss-pigtails parked a Frosty truck outside of various McDonald’s locations with known broken ice cream machines.

We were somewhat surprised to find that the Fast Food Wars are very much alive in the hearts of consumers—and in our comment section. Ice cold. 🍦

Ingredients

• 3 fresh figs, quartered
• 3 tbsp fig jam
• Juice of 1 lemon
• 2 tbsp honey
• 6 oz vodka
• Sliced fresh figs, as garnish

Steps

1. In a cocktail shaker, muddle the figs, jam, lemon juice, and honey together until the figs are mostly broken down.
2. Add ice and the vodka and shake the mixture vigorously for a few seconds to chill and incorporate the ingredients.
3. Strain into martini glasses and garnish with slices of fresh fig. Serve immediately.

Recipe by Yes to Yolks

Answer: The Pop-Tart mascot was spotted in the crowd during Thursday Night Football.

Strawberry, the world’s first edible mascot, made its debut last year during the Kansas City vs North Carolina bowl game before being lowered into a giant toaster and fed to football fans.

While Strawberry wasn’t at TNF, its on track to be this year’s hottest Halloween costume.