Go back

The Daily Carnage

april 28, 2026

Turn the Camera Around 🎬

BTS content works.

Be in The Know

📺 Advertisers can now reach Pinterest’s high-intent audiences on CTV.

🔍 TikTok lets users add relevant keywords to metadata.

📊 Gen Z and Millennials have better ad recall on YouTube.

🤖 ChatGPT ads have begun showing up for logged-out users.

👠 How “The Devil Wears Prada 2” designed a fashion collection of brand partners.

🍫 Godiva celebrates 100 years with an animated short.

Why You Should Try BTS Content on Social

Behind-the-scenes social content invites audiences into the process of how something is made, who is involved, and what happens before the final post goes live.

And that kind of transparency builds a lot of trust, which is increasingly valuable in a hyper-produced and polished environment.

BTS content humanizes a brand. When creators share brainstorming sessions, mistakes, or works in progress, they become more relatable. Audiences feel like insiders rather than spectators.

It also solves a practical challenge: consistency. You can turn one effort into multiple pieces of content.

Plus, informal, real-time content often aligns better with platform algorithms and user preferences, especially in short-form video.

To recap, BTS content…

  • Builds trust through transparency
  • Humanizes brands and creators
  • Makes audiences feel included
  • Increases content output efficiently
  • Boosts engagement with authentic, casual formats
  • Reduces pressure to be perfectly polished

Learn more from Planoly.

Read moreSign up

Q for You

Is behind-the-scenes content part of your social strategy?

Psst! You need to be a Daily Carnage subscriber to participate in this poll.

Enter your email below to subscribe or verify your existing subscription

Subscribe to The Daily Carnage

Get a daily curation of marketing news, insights, tools, and culture—delivered straight to your inbox.

Senja

Senja is a social proof tool that collects, organizes, and showcases customer testimonials from scattered reviews, emails, and feedback.

You can import testimonials from dozens of platforms or collect new ones through customizable forms, including video testimonials that are automatically transcribed and organized.

Then, tag, filter, and analyze feedback, to find patterns in what customers actually value.

Plus, you can turn testimonials into widgets, “walls of love,” or embeddable visual assets.

Try itSign up
The Daily Carnage Show

Now Streaming

Nike Runs into Controversy

✨ Don’t miss the latest episode of The Daily Carnage Show, Nike Runs into Controversy (12:20).

Shannon breaks down the “Walkers Tolerated” Nike controversy, and how competitors Altra, Asics, and Ecco responded with their own inclusive campaigns. Plus, ChatGPT ads move from outrageous CPMs to reasonable CPCs, Facebook wants to dip into your camera roll for inspiration, deviantArt sells its soul, and Starbucks and Little Caesars are taking orders through ChatGPT.

Catch up on Season 2:

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Watch nowSign up

Sponsor The Daily Carnage

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Digital Summit

“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Get in touchSign up
Week of Wishes

A Magical Week

Disney is celebrating 45 years of partnership with the Make-A-Wish Foundation with an entire week of magic.

“Disney Week of Wishes” is focused on granting life-changing wishes for children with critical illnesses every hour of the day.

Timed around World Wish Day, it taps Disney’s global network to create hundreds of experiences for wish kids and their families.

It will include a wide range of personalized moments, from theme park visits and character meet-and-greets to experiences inspired by franchises like Mickey Mouse and Marvel superheroes.

And of course these wishes will unfold across Disney parks, cruise ships, and media platforms, with stories shared through video and social to highlight each child’s experience.

WatchSign up
r/TheDailyCarnage

r/TheDailyCarnage

Weigh in on The Daily Carnage Subreddit:

Join r/TheDailyCarnageSign up
Ads From the Past

Ads from The Past

Bag Balm, 1943

Read more

Get the best daily marketing newsletter in your inbox