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The Daily Carnage

july 15, 2025

Neurobranding 🧠

Marketers are memory architects.

Be in The Know

šŸ›”ļø Meta is (finally) taking steps to combat unoriginal content to protect creators.

ā° TikTok adds scheduling options in Post Composer.

šŸ¤ Plus, TikTok’s messy merger in Indonesia could be a preview of what’s to come in the U.S.

šŸ“š Try featured notebooks on selected topics in NotebookLM.

šŸ’„ GLP-1 drugs disrupt everything from casino apps to retail and airlines.

šŸ‘ļø Now Microsoft’s Copilot Vision AI can scan everything on your screen.

What is Neurobranding?

Neurobranding goes beyond algorithms and surface-level metrics toward a deeper understanding of human memory and emotion.

Neurobranding focuses on how the brain truly remembers brands: through emotional and sensory experiences rather than just messages or logos.

Research shows 95% of buying decisions happen subconsciously, driven by emotions and memory anchors like dopamine and oxytocin.

That means that brands are creating immersive moments that embed themselves in the nervous system, and successful marketers are functioning more like ā€œmemory architects.ā€

Neurobranding insights to consider:

  • Memory, not fleeting attention, drives long-term brand success.
  • Emotional imprinting is the shortcut to building lasting brand recall.
  • Sensory experiences and storytelling create neural coupling with audiences.
  • Brands must craft feelings, not just messages or visuals.
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Q for You

Do you actively consider neuroscience or emotional triggers when building your brand strategy?

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Honey Pot

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