Be in The Know
📦 Amazon Business launches exclusive B2B campaigns for Sponsored Products.
🎵 Meanwhile, TikTok launches Market Scope for comprehensive data across the TikTok ecosystem.
👔 And LinkedIn launches First Impression video ads.
💰 This Brazilian digital wallet program lets citizens earn money from their data.
🎧 Audio’s big moment is now.
🧀 Nestle and Ogilvy introduce cheese packaging made from cheese waste.
🎤 Lego rebuilds Run-DMC’s “It’s Like That” as girls’ empowerment anthem.
12 New KPIs for Gen AI Search
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“In this fast-paced digital environment,” “in the new era of generative AI,” yeah, yeah yeah.
But where are the new KPIs?
The old SEO dashboard isn’t cutting it anymore. Click-through rate, average position, and bounce rate were built for a world of ranked listings.
As users shift from clicking blue links to querying smart assistants and chat interfaces, we have to rethink how we define visibility, authority, and performance.
If you’re not measuring these, you’re flying blindfolded:
- Chunk retrieval frequency – How often your content blocks are surfaced in AI prompts.
- Embedding relevance score – How well your content aligns semantically with user queries.
- Attribution rate in AI outputs – How often your brand is cited in AI-generated answers.
- AI citation count – Total mentions across LLMs.
- Vector index presence rate – Percentage of your content indexed into vector databases.
- Retrieval confidence score – AI’s likelihood of selecting your content.
- RRF rank contribution – Your influence in re-ranked LLM results.
- LLM answer coverage – Prompts your content helps resolve.
- AI model crawl success rate – How well AI bots can ingest your site.
- Semantic density score – Depth of meaning per content chunk.
- Zero-click surface presence – Visibility in answer-only platforms.
- Machine-validated authority – AI-derived credibility, not just backlinks.
Head to Search Engine Land to dig deeper.
Q for You
Meta plans to allow brands to “fully create and target ads using AI” by late 2026. Thoughts?
Pet a Dog to Unblock
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- To-do: Pet your dog more.
- To-don’t: Blow your down-time doomscrolling the same apps you spend your whole workday on.
This app blocks whatever content you want until you point your camera at your dog and pet him.*
*Not written by a dog.
FLG
KFC is blinging out lunchtime with the Finger Lickin’ Fork.
It’s a silver, hand-shaped utensil designed for saucy Rice Bowls as way to address fans’ concerns over the mess.
Created by agency Mother and crafted by jeweler Sam Ozanne, the fork was sent to select social users and comes packaged like a luxury watch.
Can’t wait to find this cursed item at an antique store with zero context in like 20 years.
Ads from the Past
Chrysler, 1968
