🏈 Take a peek at brands are cooking up for the big game.

🤖 Marketers are scrambling to prepare for ChatGPT ads.

🎿 How NBCUniversal is marketing the 2026 Winter Olympics as a “pop culture franchise.”

🚫 TikTok still faces expulsion from the US, btw.

📉 Report: Organic search traffic is down 2.5% YoY.

Website authority is a measure of how credible search engines and, increasingly, AI systems view your site. Strong authority means your content earns trust, ranks for more keywords, and attracts backlinks that signal relevance and reliability.

Building that authority takes consistently showing value to users and to other sites in your niche.

Try these 4 tactics to increase your site authority: 

1. Earn good backlinks. Create content that other people want to link to: original research, comprehensive guides, visually engaging assets, and useful tools that naturally attract links from reputable domains.
2. Optimize for relevant keywords. Conduct thorough keyword research and craft topic clusters to demonstrate topical expertise and relevance across your niche.
3. Strengthen internal linking. Use your most authoritative pages to pass link equity across your site, connect topic clusters, and fix orphaned pages that lack internal links.
4. Boost online mentions. Build industry relationships through guest and expert appearances and contributions that generate brand mentions (and ideally backlinks) from authoritative sources.

Take a closer look at Semrush.

Remember Evernote?

They’ve just launched v11. The cloud-based note-taking and productivity app is a “second brain” for notes, to-dos, scanned documents, web clippings, audio recordings, etc.

Notes are searchable by keyword, tag, or date, and the system automatically syncs everything so it’s available offline and up-to-date across platforms.

AI adds semantic search, summarization and organization help, and intelligent meeting transcription, too.

“The Daily Carnage was the newsletter that brought us the most meaningful demo clicks and new trials.” — Danielle Blanchette, Digital Summit (2025)

Hop on our 2026 sponsorship calendar to get your content in front of 25,000 marketers.

Book a $99 Classified ad instantly, or ask us about our custom sponsorship packages tailored to your campaign objectives.

Novo Nordisk is paying homage to Apple’s “Get a Mac” spots from the mid-2000s by reuniting Justin Long and John Hodgman in new roles.

Here, Long plays as Ozempic, educating us on its FDA-approved benefits, and Hodgman, naturally, represents the less appealing GLP-1 competitors.

It’s a refreshing format for a pharma ad and an original remix on a nostalgic odd couple.

Jaleco, 1992