🦉 Duolingo social guru Zaria Parvez exits.

🌐 Meta’s AI translations automatically dub and lip sync Reels into other languages.

🎧 Spotify just redesigned the way you’ll “listen” to audiobooks.

🔎 Google Ads to end manual language targeting in Search campaigns.

🏀 ESPN will feature creators on an in-app, TikTok-style feed.

🥣 Campbell’s and Pabst Blue Ribbon crack open beer-infused flavored soups.

🌭 Oscar Meyer creates an “EveryBun” pack with meat and meatless wieners.

Now, with AI tools generating copy in seconds, our top challenge is creating content that’s genuinely valuable, credible, and differentiated. And that’s where content research becomes critical.

It goes far beyond quick Google searches. It means deeply understanding your audience’s needs, analyzing competitors, spotting gaps in the market, and sourcing trustworthy data.

How to do effective content research:

1. Start with competitor analysis: Identify what exists and where you can provide something fresh.
2. Use SEO and keyword tools: Platforms like Semrush, Ahrefs, or Clearscope can uncover gaps and intent.
3. Incorporate credible sources: Pull from academic studies, industry reports, and government data.
4. Gather original insights: Run surveys, consult experts, or tap into your internal team’s knowledge.
5. Check communities: Reddit, LinkedIn, and forums are great for authentic conversations and overlooked questions.
6. Synthesize and simplify: Organize findings with visuals, charts, and TL;DR summaries for easy digestion.

Adobe just rolled out Acrobat Studio, an AI-powered hub designed to make working with PDFs (and other formats) less painful.

PDF Spaces are collaborative hubs where you can upload up to 100 files, from PDFs and Word docs to web pages. Acrobat Studio’s AI assistant can summarize the content, provide citations, and answer questions with pre-populated prompts.

There are also customizable AI “assistants” too, like an analyst for insights, an instructor for explanations, and even an entertainer. Or you can create their own.

FYI, it’s currently limited to English-language docs and can’t handle video, handwritten notes, or password-protected files. Pricing starts at $25/month, with a 14-day trial.

Regretfully, low-rise jeans are back.

Gap has tapped KATSEYE for its latest choreographed campaign, “Better in Denim.” The Y2K-licious spot is directed by Bethany Vargas and set to Kelis’ iconic “Milkshake,” with choreo by Robbie Blue.

The KATSEYE girls are styled in reimagined Long & Lean jeans and custom denim looks, with the hip-hop routine demonstrating how Gap’s updated fits move with the body.

There’s also a limited-edition KATSEYE hoodie ($79.99), of course.