✨ OpenAI introduces its browser, ChatGPT Atlas.

📰 NYT to debut new TikTok-like “Watch” tab in its app.

📉 Wikipedia traffic down as AI answers rise.

🎓 Google offers AI education in new Skills platform.

👻 Spooky! Mini dressed up as a driverless car for Halloween.

🍜 And Cup Noodles releases Pumpkin Pie and Turkey Dinner ramen.

According to new Kantar research, 69% of U.S. viewers prefer to watch a video over reading or listening when learning something new.

And that preference now extends far beyond “how-to” content. Video has become how people shop, search, and connect.

Among all platforms, YouTube stands out as the one destination serving every stage of this experience. Viewers say it offers the best shopping-related content (91% agree), from instructional videos to product reviews and unboxings.

83% of Gen Z say they’d rather watch their favorite creators than studio-produced content, and 82% of U.S. viewers agree that YouTube has the most trusted creators. Research shows YouTube shortens the average video shopper’s journey by six days.

So, what does this mean for marketers?

• Reconsider video’s role beyond reach and awareness.
• Build creator partnerships rooted in authenticity and expertise.
• Align investments with the nonlinear, video-first journey.
• Think of YouTube as a full-funnel platform, not just a channel.
• Experiment with emerging formats, from Shorts to podcasts.

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Capri Sun has made an impossible-to-pierce pouch (this time on purpose) for Halloween.

The new limited-edition “Trick & Treat” pouches are intentionally un-openable, made from high-strength ripstop nylon and sealed from the inside for maximum frustration.

Each set, available in daily drops on Walmart.com (Oct. 21–23), includes one trick pouch, one regular pouch, and a pack of straws.

Created with Mischief, The Kitchen North America, and Carst.