🎨 Advertising creatives have lost the AI ick.

✈️ TikTok launches AI ads for travel advertisers.

🥔 Inspired by TikTok, Ore-Ida creates croutons.

💼 LinkedIn launches auto-targeting and Draft with AI for small biz ads.

📚 Reading Rainbow is getting a reboot.

🥚 The American Egg Board’s new messaging? Stronger by the dozen.

👗 Gap’s newest celeb ambassadors are Gwyneth Paltrow and Apple Martin.

Optimizing for People Also Ask (PAA) results can help you capture long-tail traffic and increase visibility in SERPs.

The PAA box shows related questions for a given search, providing additional opportunities to rank even if you’re not on Page 1 for the main keyword.

Here’s how to optimize, rank, and track PAA results:

1. Check where your site isn’t appearing in existing PAA boxes and where competitors rank.
2. Use H2 or H3 headings for questions and short, natural-language paragraphs for answers.
3. Build backlinks, gain coverage, and strengthen internal linking to signal importance.
4. Don’t keyword-stuff, ignore search intent, write overly long answers, or leave content outdated.
5. Add target PAA keywords to your rank tracker and monitor SERP Feature trends over time.

Get started at Search Engine Land.

Klaviyo is the latest to debut its own Marketing Agent, designed to automate campaign planning and execution for B2C brands.

The agent can generate a full marketing strategy from a single URL, create on-brand content, and launch campaigns in minutes with marketer-approved guardrails.

It can also suggest campaign ideas, analyze trends, and optimize performance over time.

If we’re not laughing, we’re crying, right?

Maxwell House has temporarily rebranded as “Maxwell Apartment” for National Coffee Day with the tagline, “House? In this economy?”

The gag? You can buy a year’s supply of coffee, delivered in these rebranded cans, for $40 on Amazon. For real.