Everything You Need to Know About Conversion Rates
We got news! Moz launched a podcast and we could not be more hyped for it, especially their first episode.
It’s about conversion rates. Wait, wait, wait! We know, that’s a boring topic, but this isn’t a “best practices” podcast. This is a podcast that dives into the biggest research project ever conducted about conversion rates. …that didn’t make it sound more exciting, did it? Just stick with us…
Unbounce analyzed 74 million landing page visitors (that’s, like, a lot) to see what caused them to take action on a page. They took all of that research and jammed it into a report broken down by industry because they found that conversion rates differ dramatically by industry. Everything you need to know about the report is covered in today’s Listen.
Take it away Brian and Carl…
- (8:54) Write your landing page copy for your audience. If you have a complex topic, make it as simple as possible for your visitors to understand what you do.
- (10:23) Copy is just about the most important thing on a landing page. A good copywriter will be able to increase your conversion rate.
- (13:25) How marketers can utilize the report.
- (17:00) Landing pages have evolved over time and it’s best to stay up to date on trends. You might still be using “best” practices from 5 years ago.
- (20:30) Unbounce tries to stay away from best practices because they don’t always work. Sometimes you just gotta trust the numbers.
- (23:00) Using words that try to build anticipation can actually kill your conversion rates. It comes down to authenticity. People know that your tool isn’t going to change their life. It might improve their lives, but it’s unlikely to totally change it.
This report is so dang good that you gotta check it out yourself. We ungated it for you riiiight here. (Sorry, Unbounce, but least you got a backlink out of this.)
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How to Organize Your Email: 12 Management Tools
Does your inbox… overwhelm you? Are you plagued by promotions, but too lazy to unsubscribe? Does your inbox say “1-50 out of 6,709”? Do you have multiple email accounts you flip between and wade through daily?
Does this sound like you? If your Inbox is miraculously at “zero” at the end of most weeks, then today’s Read is not for you, and, frankly, we don’t trust you.
If opening your email each day is like opening the floodgates, then let’s get you organized, baby. There are so many cool tools out there to help keep your inbox — and yourself — in check.
Below are some especially awesome ones we’ve picked out from the list:
- Unroll.me is a tool that lets you mass unsubscribe from all the newsletters you don’t read. Just let ‘em go, you don’t need ‘em anymore. You’re better off without them. (If only you Unroll.myex from all your favorite places in town, amirite?)
- FollowUpThen reminds you — and even your clients — to follow up on specific emails. Compose an email, and then include [any time]@followupthen.com in the ‘Bcc’, ‘Cc’, or ‘To’ fields of your email. ← Those fields will change how the reminder is sent.
- IFTTT (If This Then That) helps you connect the apps and devices you use every day with “if this, then that” statements, like texting you when someone specific emails you, for example. You reeeally gotta see everything this app does for yourself.
- SaneBox manages your folders by analyzing new emails and placing them in their respective folders (SaneLater, SaneNews, etc.) based on your past interaction with your inbox. SaneBlackHole is another folder that’ll help you delete emails and unsubscribe from them in one fell swoop. Whoa.
Pizza Hut Pizza Parka
…say that 5 times fast.
Seems like Taco Bell isn’t the only fast-food brand getting into the fashion biz. Pizza Hut (technically not fast-food, but just subpar food, sorta fast) is diving in too with their Pizza Parkas.
At first we were like, “Parkas made of pizza!? Must be from Lady Gaga’s wardrobe.” Unfortunately, these parkas aren’t made out of pizza. Dang! They’re actually made out of the Hut’s newest pizza delivery bags. Good news: there’s a pocket inside the parka to hold a piece of pizza.
Bad news: They’re…not for sale. It’s just a marketing stunt to make people aware of how warm their new pizza delivery bags are. Double dang! Although judging by the YouTube comments, a lot of people want to buy one of these things. Maybe there’s hope…
Hear our plea, Pizza Hut!
“Brands that move the needle are ones that are willing to bust the status quo.”