Be in The Know
🍟Why McDonald’s keeps bringing back the same campaigns.
💼 Has Microsoft quietly become B2B marketing’s biggest player?
🧸 Nostalgia marketing needs a Gen Alpha update.
✈️ Japan Airlines is using AI to reinvent travel marketing.
🎁 More holiday shoppers are letting AI pick their gifts.
👖 Express is reviving its Y2K era with a music-fueled comeback.
🎬 Paramount and Warner could be heading toward a merger.
Your AI is only as good as your data
AI can generate social media content in seconds, but without audience data it’s mostly making educated guesses.
The best results come from combining AI with your own social performance data. Instead of asking AI to create generic posts, marketers should feed it insights about what has actually worked with their audience.
Creativity is still the driver. Social data simply gives AI a better place to start making smarter recommendations.
Here are five ways to improve AI-generated content:
- Use your top-performing posts. Train prompts with examples that already resonated with your audience.
- Analyze engagement patterns. Identify which topics, formats, and tones consistently perform best.
- Maintain your brand voice. Use AI to amplify your style, not replace it with generic copy.
- Experiment faster. Generate multiple variations based on proven content themes.
- Keep humans in control. Treat AI as a collaborator that supports strategy rather than making decisions for you.
The better your social data, the better your AI output.
Get the full scoop at Buffer.
Q for You
Be honest: do you check your analytics before prompting AI?
NINA
NINA is an in-product AI assistant that helps SaaS users complete tasks without leaving the interface to search documentation or contact support.
Users can ask questions by voice or text, and NINA responds with step-by-step guidance directly inside the product, highlighting where to click and what to do next as they go.
For product and support teams, that means fewer repetitive onboarding calls, fewer “how do I?” tickets, and an easier way to help users succeed without interrupting their workflow.
Sony & The Death of Physical Media
Sony has announced it will stop production of physical discs in January 2028, shifting to digital only.
The public backlash was swift, sparking lots of petitions and a larger conversation about physical media and the real meaning of ownership in 2026.
In the latest episode of The Daily Carnage Show, Shannon breaks down why consumers respond emotionally to business decisions (even if they’re not buying physical media like they used to), how Sony mishandled the PR and eroded consumer trust, and ways you can use cultivate a sense of ownership to differentiate your brand and build positive sentiment.
🎙️ Don’t miss “Sony & The Death of Physical Media” now streaming on:
🕒 Agency Office Hours with Carney
Got a marketing problem you’re trying to solve? Need a second opinion? Wondering whether a new platform, AI tool, campaign idea, or strategy is worth pursuing?
Every Friday, we’re clocking in for Agency Office Hours sessions: 30-minute sessions for Daily Carnage readers to chat with the Carney team.
Bring your questions. We’ll bring our experience.
Whether you’re trying to improve performance, navigate industry changes, troubleshoot a campaign, or simply sanity-check an idea, we wanna hear what you’ve got going on.
No pitches. No obligations. No sales deck. Seriously.
Just a free 30-minute conversation with the team behind The Daily Carnage.
👉 Reserve your Office Hours session now.
Join The Carnage Community 🤝
Let’s take this party outside of the inbox, Carnies!
Connect and network with over 20,000 marketers to get (and give) advice, feedback, support, and LOLs.
- 💬 Join r/TheDailyCarnage on Reddit
- 👍 Join The Daily Carnage Facebook Group
😎 See ya there.
Pre-Roll Sponsorships Now Available ⭐
🎙️ The Daily Carnage Show is growing!
So, we’re excited to share a new sponsorship opportunity.
Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.
🎧 Podcast advertising is one of the highest-performing brand channels:
- 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
- Podcast ads consistently outperform display ads on engagement and recall.
- Pre-roll ads are among the most-heard placements, with the strongest completion rates.
🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.
Interested in sponsoring an upcoming episode? Reach out and let’s build something together.
Money Needs a Plan
Financial ads usually lean on complicated charts or worst-case scenarios. Quilter went in the opposite direction.
Its first-ever TV campaign uses humor to show that money sitting still isn’t doing much for anyone. The message is simple: having a plan matters more than having all the answers.
Created by Joint, the campaign extends across TV, social, digital, and even Reddit, meeting people where they’re already thinking about major financial decisions.
Ads from The Past
General Electric, 1966
