🏆 Watch: The latest episode of The Daily Carnage Show reveals our favorite campaigns up for a Titanium award at Cannes Lions this week (19 min).

👀 4 advertising trends to watch at Cannes Lions 2025.

🌆 How LA’s hispanic agencies are responding to ICE raids.

🌱 TikTok partners with Scope3 to help advertisers reduce campaign emissions.

😬 People are accidentally making their Meta AI chats public on Facebook.

🤩 Data: The average LLM visitor is worth 4.4x organic search visitors.

To celebrate Instagram’s 15th anniversary, the platform is rolling out new features and initiatives to stimulate creativity while reducing performance anxiety (aka cringe).

✨ New features:

• Trial Reels for all: As we covered last week, creators can now test Reels with non-followers first, making it easier to experiment. 40% post more often, and 80% of those saw increased reach.
• Quiet posts: Now, you can post content to your profile without sending it to the feed.
• Grid reordering: Hallelujah. Soon we’ll be able to rearrange profile posts.
• Edits app upgrades: AI-powered tools like the new restyle feature are meant to help creators quickly change the look of videos.
• Spotify integration in Notes: Users can share what they’re listening to directly in Notes.
• Rosalía font: A new font inspired by Rosalía’s handwriting comes to Stories and Reels.
• “Drafts” program: Instagram will provide financial and collaborative support for emerging talent.
• Creative campaign: Instagram is spotlighting creators like Tyler, the Creator and Rosalía in a new film series about taking creative chances.

Check out the full announcement from Instagram.

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We all know “Share a Coke.” It’s an iconic campaign, and it’s making a comeback with Gen Z.

And Pepsi, which has dropped to the No. 4 spot behind Sprite, can’t beat ’em. So, they’re joining ’em.

Forget your best friend. Share a Pepsi with Pepsi’s best friend. That is, “burgers,” “wings,” and “hot dogs.”

The campaign features limited-edition bottles, OOH, radio spots in key cities, and a social media giveaway encouraging fans to post what food they’d #ShareaPepsi with.

In tandem, the brand is continuing its “Crashers” series—stunts where actors replace Cokes with Pepsis at cookouts and restaurants—to lean into the challenger energy.