Be in The Know
đ Watch: The latest episode of The Daily Carnage Show reveals our favorite campaigns up for a Titanium award at Cannes Lions this week (19 min).
đ 4 advertising trends to watch at Cannes Lions 2025.
đ How LAâs hispanic agencies are responding to ICE raids.
đ± TikTok partners with Scope3 to help advertisers reduce campaign emissions.
đŹ People are accidentally making their Meta AI chats public on Facebook.
đ€© Data: The average LLM visitor is worth 4.4x organic search visitors.
New IG Features: Quiet Posts, Grid Shake-up, More
To celebrate Instagramâs 15th anniversary, the platform is rolling out new features and initiatives to stimulate creativity while reducing performance anxiety (aka cringe).
âš New features:
- Trial Reels for all: As we covered last week, creators can now test Reels with non-followers first, making it easier to experiment. 40% post more often, and 80% of those saw increased reach.
- Quiet posts: Now, you can post content to your profile without sending it to the feed.
- Grid reordering: Hallelujah. Soon we’ll be able to rearrange profile posts.
- Edits app upgrades: AI-powered tools like the new restyle feature are meant to help creators quickly change the look of videos.
- Spotify integration in Notes: Users can share what they’re listening to directly in Notes.
- RosalĂa font: A new font inspired by RosalĂaâs handwriting comes to Stories and Reels.
- âDraftsâ program: Instagram will provide financial and collaborative support for emerging talent.
- Creative campaign: Instagram is spotlighting creators like Tyler, the Creator and RosalĂa in a new film series about taking creative chances.
Check out the full announcement from Instagram.
Q for You
Tools
Copy as Markdown
Copy as Markdown is a browser tool that converts web content into clean, easy-to-read Markdown with just one click.
This makes grabbing and pasting articles, text blocks, or code snippets into ChatGPT a total breeze.
You can also paste already formatted textâlike from a Word doc or styled web contentâand instantly convert it to Markdown.
Ideal for writers, devs, and anyone working with AI chats.
Campaign
Share a Pepsi
We all know “Share a Coke.” It’s an iconic campaign, and it’s making a comeback with Gen Z.
And Pepsi, which has dropped to the No. 4 spot behind Sprite, can’t beat ’em. So, they’re joining ’em.
Forget your best friend. Share a Pepsi with Pepsi’s best friend. That is, “burgers,” “wings,” and “hot dogs.”
The campaign features limited-edition bottles, OOH, radio spots in key cities, and a social media giveaway encouraging fans to post what food theyâd #ShareaPepsi with.
In tandem, the brand is continuing its âCrashersâ seriesâstunts where actors replace Cokes with Pepsis at cookouts and restaurantsâto lean into the challenger energy.
