Be in The Know
🔨 US government considers a breakup of Google.
🚨 And Google argues a breakup would harm publishers and merchants.
😰 How should advertisers navigate a TikTok ban or Google breakup?
👍 Heinz apologized and pulled an ad many criticized for blackface.
🌶️ Kendall Jenner’s 818 Tequila is killing it with event activations.
🏈 Super Bowl LIX ads promise bigger and better.
📈 GA4 introduces new Realtime Pages Report.
➰ Threads is developing a communities feature called Loops.
Getting Re-engagement Emails Right
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Re-engagement emails are crucial.
It’s more cost-effective to retain existing customers than to acquire new ones. Ignoring your current audience means losing opportunities for easy revenue growth.
Here’s how to create an effective re-engagement campaign:
- Due to privacy regulations and the unreliability of email open tracking, prioritize clicks, landing page conversions, and social media engagement over open rates. These metrics provide better insights into actual customer interest and behavior.
- Try this campaign structure:
- 1st email: Recap relevant content (e.g., product updates, missed blog posts).
- 2nd email: Acknowledge their inactivity and show concern.
- 3rd email: Offer a compelling incentive to re-engage.
- A successful re-engagement strategy depends on how you’ve communicated with subscribers historically. If they’re used to frequent updates, a longer sequence works. Otherwise, a single-touch campaign might suffice.
- Don’t neglect ongoing pruning of inactive subscribers. A common practice is a 365-day suppression list, where customers who haven’t engaged within that period stop receiving campaigns. This keeps your list clean and marketing efforts focused.
- Remember, new clients will fill the gaps left by inactive ones, creating new opportunities for revenue.
Head to Userlist to learn more from this episode of Better Done Than Perfect with Tim Hart.
Q for You
Tools
Future You
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Future You is a web-based platform that lets you chat with a personalized version of your future self.
Ok, stay with us.
It doesn’t tell the future. Rather, the AI serves as a compassionate conversation partner based on information you provide about yourself.
For example, in a study, users experienced reduced anxiety and a stronger connection to their future selves.
According to the MIT scientists behind Future You, by establishing your future self-continuity, you enhance your long-term thinking, academic performance, financial savings, and mental health and wellbeing.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Royal Flush
In a study, Dulcolax found that 77% of Portuguese women have experienced constipation, but nearly 25% of Portuguese women feel embarrassed talking about poop. Over a million of those aged 18 to 34 believe the stigma around pooping they experienced as girls still prevent them from using the bathroom in public.
Dulcolax’s “Pooping Princess” campaign features adorable animated princesses dressed in gowns while sitting on toilets. Interestingly, while crafting the campaign, MRM Brazil discovered that AI had race and size-related biases, in addition to taboos related to poop, so they worked with Adobe to create better inputs.
The social and digital OOH spots are boosted by an AR filter that lets users turn themselves into animated pooping princesses, too. There’s even a “Princess and the Poo” book, depicting princesses unapologetically excusing themselves to go to the bathroom.
