Be in The Know
šø Inside the social media frenzy around āThe Summer I Turned Pretty.ā
š„ Reddit replaces member count with āvisitorsā and ācontributions.ā
š¤ OpenAI announces AI-powered hiring platform to take on LinkedIn.
š¤ Netflix turns to Amazon to make its ads easier to buy.
š Ford gets a new tagline: Ready Set Ford.
šļø This museum exhibit on AI prompts hard questions.
š Rabbit R1 wants a second chance with the new RabbitOS 2 update.
š¤ No more all-you-can-eat at Red Lobster. This year, itās SpendLESS Shrimp.
Retargeting With the Reddit Pixel
Reddit has over 400 million weekly active users across thousands of niche communities. The Reddit Pixel offers a cost-effective alternative to retarget high-intent visitors and drive conversions.
Retargeting ads differ from standard Reddit campaigns because they focus on āwarmā audiencesāusers who have already shown interestārather than cold prospects. This enables more personalized, direct messaging designed to nudge users toward actions like demo requests or content downloads.
Hereās how to build an effective Reddit retargeting strategy:
- Install the Reddit Pixel: Manually on your website or via Google Tag Manager.
- Verify and test: Use the Reddit Pixel Helper to ensure proper setup and no duplicate tracking.
- Configure conversion events: Track leads, downloads, demo requests, and other mid- or bottom-funnel actions.
- Build custom audiences: Segment by page visits, content engagement, abandoned forms, or high-intent actions.
- Launch retargeting ads: Optimize for conversions with authentic messaging that aligns with Redditās community culture.
This allows you to nurture prospects through long sales cycles, lower cost-per-lead, and maximize return on ad spend.
Q for You
Have you tested the Reddit Pixel?
Seedream 4.0

Seedream 4.0 is ByteDanceās advanced AI model for image generation and editing.
Early benchmarks suggest that it outperforms Googleās Gemini in areas like prompt adherence, alignment, and aesthetics.
It combines text-to-image generation and image editing into a single model, generates image up to 4k resolution, and delivers 2k images in 1.8 seconds.
Plus, you can use up to 6 reference images at simultaneously and generate 9 images at once. If thatās your thing, of course.
Nice Touch

You want a BlueMoonGarnish with that?
To celebrate its 30th anniversary, Blue Moon has renamed the orange slice to the āBlueMoonGarnish.ā Because they can, thatās why.
Partnering with Mischief @ No Fixed Address, they also rebranded Chicago and Bostonās Orange Line transit routes as the āBlueMoonGarnish Lineā and theyāre giving away custom-stamped oranges with Blue Moon orders in multiple cities.
The campaign extends to in-person events, social media, and even a tongue-in-cheek video tour of a fictional BlueMoonGarnish farm.
Ads from the Past

McDonaldās, 1985

