Be in The Know
🇫🇷 French luxury brands are using “Emily in Paris” to market to a US audience.
🎄 Hello, holiday party! Hot Pocket retired its microwave sleeve (for the environment). To celebrate, they made an ugly sweater with zip-off sleeves.
🫧 Guess which brand turned Sydney Sweeney into The Body Wash Genie.
🍻 How Corona achieved a YouTube Shorts campaign with 21.2% video completion and 1.3 million views.
👀 Microsoft is about to change how Copilot ads appear and trigger.
📧 Check out these updates to Gmail’s summary cards.
🍪 An unauthorized Crumbl Cookie pop-up in Sydney went viral.
🦛 Fine, you can livestream Moo Deng now.
This Brand Collected 100K+ Emails & Generated 7 Figures Via TikTok Ads
👀 Sponsor this spot to share your content with our community.
Jones Road Beauty is a DTC company founded by makeup artist Bobbi Brown that offers cool, clean makeup products.
In Q1, Jones Road Beauty collected 124k emails and increased their AOV (Average Order Value) from $60 to $90 while generating 7-figures in sales via TikTok ads.
Here’s an outline of their playbook:
- Target broad. Let TikTok collect and optimize based on data.
- Educate, inspire, and entertain. All in one ad. For Jones Road, this meant skincare routines, tips, and tutorials. Remember, TikTok users aren’t here to shop.
- Direct traffic to an advertorial. Instead of sending users to a product or landing page, continue to educate them by way of a listicle, for example.
- Move your audience from rented to owned. For instance, add a quiz based on your product (i.e. “Find My Shade”) to collect email addresses.
- Recommend products based on the quiz results. That’s first-party data that you can use right away.
- Continue to promote specific products via email and SMS. Bundle or upsell to increase AOV. Provide specific content and product recommendations based on quiz responses to increase Customer Lifetime Value (CLV).
Dig a little deeper at Marketing Examined.
Q for You
Sponsored
Attend a Digital Summit Near You
Want marketing training for your team that doesn’t crush the budget?
Future proofing your SEO, producing video content in the world of AI, and a survival guide to the ad targeting apocalypse — Digital Summit’s sessions will cover it all.
Whether you’re a seasoned pro or just starting, their expert-led sessions will equip you with actionable insights and tactics to drive success.
Digital Summit attracts innovative brands from every industry including Airbnb, Amazon, Disney, GoDaddy, Google, HBO, Instagram, Nike, Salesforce, and so many more.
With unparalleled networking opportunities (like cuddling with puppies), you can meet like-minded professionals, exchange ideas, and build lasting connections that could propel your career forward.
But don’t just take our word for it, here’s what an attendee from Digital Summit Chicago had to say this year:
“Every session was relevant, engaging, and provided immediate takeaways my team can act on now as well as future tasks down the road. This event sparked ideas and led to great conversations at networking lunches and breaks. A must-attend event in my future.” — Stephanie Van Tieghe, Senior Director of Marketing Projects, 3D Cloud
For a limited time, Digital Summit is offering 30% off tickets to upcoming Digital Summits using code CARNEY30.
It’s time to invest in your team, your career, and your future—without breaking the bank.
Classifieds
Place a Classified Ad in a Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Kudos
Riding in Circles
Ugg’s global campaign with Post Malone is riding high on the cowboy trend taking music, pop culture, and (subsequently) advertising by storm.
In the first film of the new partnership, Posty shows off a pair of boots from the brand’s Weather Hybrid Collection. He leads his horse to a puddle, but can’t make him jump.
The project loops in Post’s longtime collaborators: Producer Ramez “Mezzy” Silyan, stylist Catherine Hahn, and photographer Adam DeGross, driving home Ugg’s commitment to individualism and connection.
